Lugz footwear has sent Apple a legal cease-and-desist letter ordering it to pull the new Eminem iPod ad because of “disturbing” similarities to a 2002 Lugz spot called “Arrow,” according to AdWeek.
Larry Schwartz, evp and a principal of New York-based JSSI, which makes Lugz, said in a statement, “If you look at these spots, common sense would tell you that there’s a problem here. The Apple commercial uses the most powerful elements of our campaign, making the ads disturbingly similar. We are prepared to vigorously pursue all legal remedies in order to protect our rights.”
The Eminem ad was created by Apple’s longtime agency TBWA\Chiat\Day, which previously denied accusations of plaigarism.
