The best Amazon Prime Day deals [Liveblog]

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Amazon Prime Day deals
Step right up and get your Prime Day deals.
Illustration: Ste Smith/Cult of Mac

Amazon’s Prime Day is here, delivering big sales on tons of items. Cult of Mac is rounding up the best picks, and you can get in on the hot, hot shopping action right now — even if you’re not an Amazon Prime member.

Two notes:

1) Not just anybody can grab a Prime Day deal. You must be a member of Amazon Prime, the retailer’s subscription service that brings free, speedy shipping and a host of other benefits. (The good news is, you can get a free trial — see below.)

2) These deals aren’t meant to last. Some expire in mere hours and others will sell out in minutes, if past is prologue. If you see something you want, buy it now.

Try Amazon Prime for free

If you’re not already signed up for Amazon Prime, don’t worry. You can snag a free Amazon Prime 30-day trial membership that will let you grab Prime Day deals (and enjoy the rest of Amazon Prime’s benefits, including unlimited streams of videos and music from Amazon’s Prime libraries).

Best Amazon Prime Day deals

July 12, 2016 7:46 pm PDT Leander Kahney

eero Home WiFi System (Pack of 3)

If your home WiFi sucks — and face it, everyone’s does — do yourself a huge favor and pick up this Prime Day discounted Eero router three-pack.

The Eero system is the best thing to happen in WiFi for years. It solves all WiFi issues, from dead spots to inexplicable dropouts. See my review from a few weeks ago: Ditch your old router, Eero is the new king of WiFi routers.

The only downside was price. At $500, Eero is definitely costly. But it’s just been dropped $100 — or you can pick up an extra Eero router for $50 off.

Buy now: $399.99
You save: $100

Link to this entry
July 12, 2016 4:07 pm PDT Leander Kahney

BookBook for MacBook and other Twelve South accessories

Twelve South makes some of the best accessories for your Apple products. They ain’t the cheapest, but they are always stylish, well-designed and well-made.

A bunch are on sale for Amazon Prime Day, including the great BookBook case that makes your MacBook look like an old leather-bound volume. Great for making yourself look intellectual.

BookBook for MacBook
Buy now: $55.99
You save: $24.99 (was $79.99)

BackPack for iMac
Perfect for organizing and elevating hard drives, and other peripherals.
Buy now: $31.99
You save: $3.99 (was $34.99)

SurfacePad for iPad Air 2 / mini 4
An impressively-thin luxury leather cover for iPad that turns into a viewing stand and a typing wedge.
Buy now: $48.99
You save: $31 (was $79.99)

HiRise for Apple Watch
Showcase your Apple Watch while you charge it.
Buy now: $34.99
You save: $15 (was $49.99)

SurfacePad for iPhone 6s / 6s Plus
SurfacePad adheres to your iPhone and wraps it with feather-light protection.
Buy now: $27.99
You save: $22 (was $49.99)

BaseLift for MacBook
A thin typing stand for your MacBook with a microfiber-layered pad.
Buy now: $27.99
You save: $12 (was $39.99)

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July 12, 2016 3:25 pm PDT Leander Kahney

Anova’s excellent sous vide cooker for $143 (Bluetooth model)

If you’re sick of burning steaks and drying out chicken, try sous vide. Cooking at a lower temperature for a longer period of time, food is all but guaranteed to come out great.

Anova’s sous vide immersion circulator is one of the best, and Bluetooth makes it even easier. Connect your iPhone, find a recipe in Anova’s app, and the cooker is automatically programmed with a single tap.

Buy now: $143.10
You save: $35.90 (20% off)

Link to this entry
July 12, 2016 3:19 pm PDT Lewis Wallace

Brondell Swash 1000 high-tech bidet

Pretend you’re vacationing in Europe with this bidet toilet seat. Just attach it quickly to your toilet, connect the plumbing and plug it in for instant potty purity! Adjustable water nozzles, heated seat, water pressure controls and a warm air dryer make it even more advanced than the usual Euro experience.

To Americans used to corn-cobbing it, this might sound weird, but the Brondell Swash is actually pretty fantastic. It even comes with a remote!

Buy now: $449.25
You save: $149.75 (25 percent)

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July 12, 2016 3:03 pm PDT Lewis Wallace

Apple Watch Sport 42mm for $259 (certified refurbished)

Apple’s entry-level wearable is just as capable as its pricier siblings, and this price on a certified refurbished unit (silver aluminum body with white band) is as low as it goes. List price on these puppies is $349.

Buy now: $259
You save: $20

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July 12, 2016 2:58 pm PDT Leander Kahney

Sonos PLAY:3 and PLAYBAR TV Sound Bar (Certified refurbished)

SONOS is hands-down the best connected speaker system you can buy. Trust me, It’ll change your life. If you not afraid of refurbished (and who would be? It carries the same warranty) SONOS has the PLAY:3 Smart Speaker and the fantastic SONOS PLAYBAR TV Sound Bar on sale today.

Both are awesome systems. The PLAY:3 is more a compact speaker, making it great for a bedside table or kitchen counter. The PLAYBAR is the best TV soundbar out there. It’s big and beefy and dead easy to set up and use. It’s not cheap, but I *LOVE* it, and if I didn’t already have one, I’d buy it again.

On offer as Prime Day Lightning deals, the SONOS PLAY:3 is $224 ($299 new), and the PLAYBAR is $524 ($699 new).

SONOS PLAY:3
Buy now: $224.00
You save: $45.00 (17%)

SONOS PLAYBAR
Buy now: $524.00
You save: $105.00 (17%)

Link to this entry
July 12, 2016 2:37 pm PDT Leander Kahney

YI 88002 16 MP Action Camera

This 1080p HD video camera is perfect for shooting drone footage of the new Apple Spaceship campus (and it’s compatible with the 3DR Solo drone below). The YI 88002 16 MP Action Camera is the top pick of Gizmodo readers, offering similar functionality and quality to GoPro’s cameras, but at a fraction of the price. It features a genuine Sony Sensor, 1080p 60 HD Video, 155° Wide Angle Lens.

Only problem is it’s lime green, but you can live with that for just $66, right?

Buy now: $66.34
You save: $16.58 (20%)

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July 12, 2016 2:25 pm PDT Lewis Wallace

Yeti USB mic from Blue Microphones

This monstrous USB microphone gives you plug-and-play convenience with Macs and PCs. Three condenser capsules, multiple mic patterns (cardioid, bidirectional, omnidirectional and stereo) and other features make this ideal for recording musical tracks or podcasts.

Buy now: $89
You save: $40

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July 12, 2016 2:10 pm PDT Leander Kahney

3DR Solo Quadcopter Bundle with gimbal, backpack, battery and 8 propellers for nearly 50% off

3DR’s Solo Quadcopter is one of the best drones on the market, and one of the easiest to use. You can pick up the Solo and be flying within 10 minutes. You can do awesome, cinematic moves with the touch of a button. Our cinematographer friends go on about these drones all the time.

Amazon customers give it four out of five stars (from 91 customer reviews). This Prime Day bundle includes a 3DR Solo with pre-installed gimbal, a backpack, battery and eight props. List price is $1,149.95 but it’s on sale for $599, a 48 percent saving.

Buy now: $599
You save: $550.95

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July 12, 2016 12:57 pm PDT Killian Bell

BenQ RL2240HE 22 inch Console Gaming Monitor

Upgrade your console experience with this 22-inch BenQ monitor. With a 1ms response time and an RTS mode developed alongside professional gamers, it’s perfect for fast-action titles. It also features flicker-free technology, a Black eQualizer for enhanced clarity in darker scenes, and smart scaling.

Buy now: $119
You save: $30

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July 12, 2016 12:45 pm PDT Killian Bell

Nexus 6P 64GB

Want pure Android in the best package available? Get the Nexus 6P, the latest smartphone from Google and Huawei. It sports a stunning design that packs stellar specifications, and the latest Android updates as soon as they’re available.

Buy now: $403.75
You save: $146.24

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July 12, 2016 12:22 pm PDT Killian Bell

Polaroid ZIP Mobile Printer with ZINK Zero Ink Printing Technology

Printing out your favorite snaps couldn’t be easier with the Polaroid ZIP Mobile Printer. It connects wirelessly to your smartphone via Bluetooth or NFC, and uses premium ZINK paper that requires no ink! You get gorgeous photos that are full color, smudge-resistant, and can be stuck anywhere.

Buy now: $88.98
You save: $71.01

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July 12, 2016 9:30 am PDT Lewis Wallace

SanDisk Ultra II 960GB solid state drive

If you’ve ever swapped out an old hard disk for a solid state drive, you know what a performance boost you get from making the easy upgrade. With a massive 960GB of storage space, this SATA III 2.5-Inch 7mm SSD from SanDisk is perfect if your Mac or PC needs a boost.

Buy now: $164.99
You save: $59.58

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July 12, 2016 9:03 am PDT Doug Bierend

Bose SoundTrue II around-ear headphones

You know the name Bose means quality audio, but also a premium price. Now’s your chance to get a set of newly redesigned Bose headphones — featuring a slimmer profile, new colors, padded headband and memory-foam ear cushions — at a steep discount. They’re built to stay comfortable and last, with fold-flat earcups and a matching carrying case. Be sure to click “View offer” to actually, you know, view the offer.

Buy now: $99.95
You save: $80

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July 12, 2016 8:55 am PDT Lewis Wallace

Buy a $50 Amazon gift card, get a $10 credit

If you’re buying anything at all on Prime Day, and you plan to ever buy anything from Amazon again, be sure to toss a $50 Amazon gift card into your cart today. Enter discount code “GCPRIME16” at checkout and you’ll get a $10 promotional credit valid on items sold and shipped by Amazon.

Buy now: $50
You save: $10

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July 12, 2016 8:46 am PDT Doug Bierend

Phone-tographers, step up your game and your image quality with this universal lens mount and pair of high quality glass lenses. The
adjustable rig with virtually any camera phone with easy access to phone buttons, USB and charging ports. It can be used as a simple tripod mount or full-featured camera rig, with standard 37mm threaded lens and filter mount compatible with wide variety of conversion lenses, filters, DOF adapters, and a standard cold shoe mount for LED lights, microphones, and other accessories, and five quarter inch mounts for attaching to supportive photo/video gear such as tripod, stabilizer, slider, etc.

Buy now: $155.99
You save: $64

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July 12, 2016 8:37 am PDT Doug Bierend

AmScope SE400-Z Professional Binocular Stereo Microscope

Ok nerds, think you know the details of your smartphone? Get up close and personal with your iPhone’s bevel — or a circuit board, or a bee, or a mineral sample, or anything else that bears closer inspection — with this professional grade stereo microscope. With features including 10x and 20x widefield eyepieces, adjustable interpupillary distance, and an adjustable gooseneck LED light, this is a way to pass the hours gaining a whole new perspective on the world that surrounds us.

Buy now: $147.98
You save: $37

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July 12, 2016 8:25 am PDT Lewis Wallace

Kindle Voyage and Paperwhite

Amazon’s black-and-white Kindle e-readers are great for plowing through books, and Prime Day brings deep discounts on a couple of the better models. The Paperwhite’s 4-LED touchscreen makes it an excellent all-round device, and the Voyage adds a couple LEDS, an adaptive light sensorand PagePress sensors that let you squeeze the tablet’s edges to turn pages.

Buy now: Paperwhite for $89.99, Voyage for $149.99
You save: $30 to $50

Update: Refurbished models are even cheaper!

Buy refurbished now: Paperwhite for $79.99, Voyage for $129.99
You save: $40 to $70

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July 12, 2016 8:19 am PDT Killian Bell

Autel Robotics X-Star Premium drone

Record 4K video from the sky with the Autel Robotics X-Star Premium drone with Ultra HD video camera. It has a viewing distance of 1.2 miles and works alongside the Starlink app for Android and iOS. It also has all the features you would expect from a high-end drone, including GPS, SecureFlyTM magnetic interference protection, and more.

Buy now: $899
You save: $300

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July 12, 2016 8:08 am PDT Doug Bierend

CUBE Key/Phone/Anything Finder

Losing stuff is frustrating and all too easy, which is why CUBE was designed to make it easy to keep track of our most important items. Attach it to your keys, your cellphone, even your cat, and the CUBE Tracker app will show you exactly where the object’s wandered off to. If you lose your phone, CUBE will trigger ring, vibrate and flash to make it easy to spot, with Bluetooth triggers to alert you when walking away from your important items and a map for pinpoint location.

Buy now: $20
You save: $39.87

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July 12, 2016 8:06 am PDT Lewis Wallace

Anker Ultra-Slim battery case for iPhone 6/6s

Anker’s well-reviewed 2850mAh battery case boosts your battery life by 120 percent. It’s MFI certified and comes with a matte black finish. Enter code PRIMED23 at checkout to get the full discount.

Buy now: $30.99
You save: $69

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July 12, 2016 7:55 am PDT Doug Bierend

Pasonomi Virtual Reality Headset

VR is everywhere, even in your pocket. Pasonomi’s sleek VR headset uses premium ABS spherical lenses to turn your cell phone into a high quality VR portal, with a comfortable headset design that relieves pressure on and around the eyes for lengthy viewing or play sessions. Suitable for nearly any model of Apple or Android phone, it’s like having a 1,000 inch 3D big screen sitting 3 meters away.

Buy now: $23.99
You save: $57.22

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July 12, 2016 7:37 am PDT Doug Bierend

GoPro HERO Session with Remote, Memory Card, and Carrying Case

When it comes to action filming, you can’t go wrong with a GoPro. The GoPro HERO Session is wearable, mountable, and waterproof with built-in Wi-Fi and Bluetooth for easy transmission and remote control. But this bundle adds some great kickers to the mix: a 32GB SanDisk Extreme MicroSDHC card, a GoPro Wi-Fi remote, and an AmazonBasics carrying case.

Buy now: $199
You save: $112.95

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July 12, 2016 7:36 am PDT Lewis Wallace

Sphero BB-8 droid

BB-8 stole the show in Star Wars: The Force Awakens, and now you can have your own miniature version of the lovable droid. Sphero’s app-controlled toy is cute in all the right ways.

Buy now: $96.99
You save: $53

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July 12, 2016 7:27 am PDT Lewis Wallace

Cuisinart CSB-100 Smart Stick blender

This stainless steel immersion blender from Cuisinart is great for quick kitchen tasks. The variable speed blender comes with accessories including a 2-cup food processor, a slicing/shredding disc, a whisk and a potato masher.

The only catch on this great buy is that it’s one of Amazon’s Alexa-only deals: You only get the savings if you order by voice through Alexa, the AI assistant that makes the Amazon Echo, Tap and Dot such a joy.

Alexa users save $10 off their first voice purchase through Alexa on any item that costs more than $20 on Prime Day.

Buy now: $35
You save: $56.96 (this price includes the extra $10 Alexa discount)

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July 12, 2016 7:09 am PDT Doug Bierend

KitchenAid 6 Quart Professional 6000 HD Bowl-Lift Stand Mixer

No, that’s not Tom Servo from Mystery Science Theater 3000, it’s something much more useful. With a powerful-yet-quiet 1 HP DC motor powering a dishwasher safe coated metal beater, dough hook and stainless steel 6-wire whip, and with a super deep 6 quart contoured bowl, you can basically toss the contents of your fridge into this mixer (we’ll let you taste the results first).

Buy now: $248.99
You save: $100.65

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July 12, 2016 7:08 am PDT Ste Smith

Bose SoundTrue II headphones for under $100

These Bose headphones feature exclusive TriPort technology so your music sounds deep, clear and full of life. The SoundTrue II headphones include an inline microphone and remote so you can make calls and control playback on your iPhone. Make sure to click the view offer button on the right hand side to view the deal.

Buy now: $99.95
You save: $80

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July 12, 2016 7:00 am PDT Doug Bierend

iRobot Roomba 614 Vacuum Cleaning Robot

Future histories will tell of the robot revolution that began with thoroughly cleaned carpets. Fitted with iAdapt Navigation, the latest Roomba wields a suite of sensors that allow it to move around your home even as it changes, using a 3-stage cleaning system to agitate, brush and vacuum up any floor type – carpet, tile, hardwood, laminate, and more.

Buy now: $249.99
You save: $130

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July 12, 2016 6:51 am PDT Lewis Wallace

Logitech M570 wireless trackball

Hate mice? The Logitech M570 trackball will serve you well. I’ve been using one for years — it’s comfortable, it tracks well and the battery lasts seemingly forever. Plus, the trackball works with a Logitech Unifying receiver (so you can use other sweet Logitech peripherals and only take up one precious USB port on your Mac or PC, assuming you haven’t gone all in on USB-C).

Buy now: $27.49
You save: $32.50

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July 12, 2016 6:47 am PDT Killian Bell

Logitech Harmony Ultimate All in One Remote

Why lose a whole bunch of remotes when you can just lose one? With the Logitech Harmony Ultimate, you can control all your home entertainment devices (up to 15 of them) with just one remote. It supports over 270,000 devices, boasts a customizable touch screen, and ships with a closed-cabinet RF control box.

Buy now: $170
You save: $129.99

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July 12, 2016 6:40 am PDT Doug Bierend

Exploding Kittens: A Card Game About Kittens and Explosions and Sometimes Goats

If you’ve ever read the Oatmeal, it won’t surprise you that the above is the name of a new board game from its creator and illustrator. It’s also the most-backed product in Kickstarter history, a family-friendly 56-card party game with unique mechanics, hilariously offbeat illustrations…and, of course, kittens and explosions.

Buy now: $15
You save: $4.99

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July 12, 2016 6:22 am PDT Doug Bierend

Lenovo Thinkpad Yoga 260 12.5″ Convertible Ultrabook

Lenovo has established itself as one of today’s premier computer manufacturers, and the Thinkpad Yoga one of its most popular products. Sporting a high power Intel Core i5-6200U Dual-Core processor, a15.6″ Full-HD LED-backlit IPS Touchscreen display, 8GB of DDR4 memory, and a 256GB SSD among a bunch of other drool-worthy features, this laptop is primed for gaming, video editing, and other high performance tasks.

Buy now: $799.99
You save: $400

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July 12, 2016 6:12 am PDT Doug Bierend

Hisense 43-Inch 4K Ultra HD smart LED TV

Hisense made a big splash when it entered the TV market, offering an affordable OLED screen that can stand strong next to its more expensive competitors. It’s gloriously vivid, with a 60Hz refresh rate and a host of smart features and input configurations — HDMI, USB, RF, component, composite and optical.

This TV is also available in 50-, 55- and 65-inch models.

Buy now: $299.99
You save: $100

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July 12, 2016 6:03 am PDT Doug Bierend

Doom

Doom is back, and it’s more glorious and gory than ever. With unbelievable graphics and pulse-quickening gameplay pitting you against the high tech forces of darkness, this is classic gaming with a modern sheen. Plus, with the new level editor, the replay value is essentially endless.

Buy now: $29.99
You save: $30

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July 12, 2016 5:44 am PDT Doug Bierend

Amazon Fire tablet

This Amazon Fire tablet sports a high-resolution, 7-inch IPS display; front- and back-facing cameras; 8GB of storage; and a blazing fast quad-core processor. That makes it perfect for watching movies or playing games, but it’s pretty great for just reading a book, too.

Fire comes in four colors, and you can bump up to a 16GB model for $20 more.

Buy now: $33.33
You save: $16.66

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July 12, 2016 5:29 am PDT Doug Bierend

Save $50 on Amazon’s Echo smart speaker

Powered by Amazon’s digital assistant Alexa, Echo is like Siri for your house but with a room-filling speaker. Got a question about the score from the latest game? A tune stuck in your head that you’re itching to hear? Want to “read” an audiobook while you’re doing chores? Maybe you forgot to turn off a smart home-connected device in the other room. Just call out to Echo and your wish is granted.

If you’ve been looking to make the move toward living in a smart home, this is your chance. Echo usually goes for $179.99, but with Amazon’s Prime Day deal you can get it for $129.99.

Buy now: $129.99
You save: $50

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July 12, 2016 5:23 am PDT Luke Dormehl

Xbox One 500GB Console with Assorted Games Bundle

Featuring (deep breath) the Xbox One console, $50 Amazon gift card, additional Xbox One Special Edition Dusk Shadow Wireless Controller (2 controllers total included), and your choice of Halo 5: Guardians – Limited Edition, Rainbow Six Siege, or Gears of War: Ultimate Edition.

Buy now: $279 only
You save: $149.98

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July 12, 2016 5:17 am PDT Luke Dormehl

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Samsung Curved 55-Inch 4K Ultra HD Smart LED TV

A gorgeous curved TV, which streams 4K UHD content from Amazon Video, this set is designed with sports and gaming enthusiast in mind. Buy now: $649You save: $598

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July 11, 2016 4:19 pm PDT Leander Kahney

Amazon’s All-New Dash Buttons for just $1 each

Amazon’s WiFi-powered Dash buttons are on sale for $1 with a $5 credit on the first purchase. The buttons are semi-customizable, offering one-button ordering of a host of things including garbage bags, toothpaste, coffee, baby formula, laundry pods, condoms and even Nerf darts.

Buy now: All-New Dash Buttons
You save: $4.99

Link to this entry
July 11, 2016 7:54 am PDT Lewis Wallace

FLIR ONE thermal imager

Want to know if literally anything is hot or not? The FLIR One gives your iPhone (or Android) “Predator vision” by blending thermal imaging with what you can normally see in the visible spectrum. This unique iPhone accessory and its associated app let you measure temperature variances, and has tons of practical uses (aside from letting you capture freaky-looking video).

Buy now: FLIR One for $179
You save: $70.99

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July 11, 2016 7:30 am PDT Killian Bell

KingTop Braided USB-C Cable

Need another cable for your 12-inch MacBook? This USB-C cable from KingTop is braided for durability, USB 3.1-compatible, and super-cheap for a limited time.

Buy now: KingTop Braided USB-C Cable for $5.99
You save: $14

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July 11, 2016 6:48 am PDT Luke Dormehl

Lumo Lift Posture Coach and Activity Tracker

Track your posture, steps, distance and calories burned with Lumo Lift Posture Coach and Activity Tracker. Vibrations from the sensor prompt you to sit straight and stand tall to help you look and feel your best.

Buy now: Lumo Lift for $49.99
You save: $50

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July 11, 2016 6:40 am PDT Killian Bell

Jaybird X2 Sport Bluetooth headphones

Jaybird’s X2 Sport Wireless Bluetooth Headphones are the runner-up for best wireless sports headphones by The Wirecutter. They offer premium audio quality, eight hours of playback in between charges, and a comfortable fit with memory foam tips.

Buy now: Jaybird X2 Sport Bluetooth headphones for $79.99
You save: $70

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July 11, 2016 6:39 am PDT Luke Dormehl

Zilu high-speed, three-port charger

Boasting an intelligent three-port design and a foldable plug, this 20-watt USB charger detects your device automatically to deliver the fastest possible charge speed up to 2.4 amps per port or 4 amps overall. Compatible with all 5-volt USB-charged devices, from iPads and iPhones to Samsung tablets, external batteries, Bluetooth speakers and more.

Buy now: Zilu three-port charger for $11.04
You save: $8.95

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July 11, 2016 6:31 am PDT Killian Bell

15.6-inch HP laptop

Stay productive while you’re on the road with this 15.6-inch HP business laptop, which is just $299.99 as a Prime Deal of the Day. The machine is powered by a quad-core AMD A6-7310 processor clocked at 2GHz, 8GB of RAM, 128GB of SSD storage, and AMD R4 graphics.

Grab it today to take to save $130!

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July 8, 2016 4:47 pm PDT Lewis Wallace

Amazon Tap smart speaker

The pint-size portable brother of the Amazon Echo is on sale for just $79.99, but there’s a catch. To get this great deal on the Amazon Tap today, you must place your order via voice through Alexa, Amazon’s Siri-like AI assistant. That means you’ll need an Amazon Echo, Tap or Dot device.

Bonus for Alexa users: Order anything over $20 by voice through Alexa and you can get a one-time discount of $10 now through July 12. Find more Alexa-only Amazon deals here.

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July 8, 2016 4:33 pm PDT Lewis Wallace

Anker 20,000 mAh portable charger

Nobody likes a dead battery. This Anker 20,000 mAh portable charger delivers the juice you crave when you need power on the go. Get the Anker 20000mAh Portable Charger PowerCore 20100 for just $26.99 today.

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July 8, 2016 4:20 pm PDT Lewis Wallace

Polaroid Cube HD action cam

Polaroid’s retro-styled action cam looks as cute as a vintage Instagram icon. Get the Polaroid Cube HD 1080p Lifestyle Action Video Camera in blue, black or red for just $64.99 today.

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July 8, 2016 4:03 pm PDT Lewis Wallace

LuMee illuminated cellphone case

These iPhone cases from LuMee come with a ring of LED lights that work as an adjustable flash. Taking dazzling selfies has never been so simple. Cases for the iPhone 6s and iPhone 6s Plus cost just $37.99 in black, white and rose gold. Cases for other models and in other colors are also discounted; check the full Lumee sale lineup to find your specific iPhone.

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