Facebook is updating its news feed to bring the focus back to your friends. Users will begin to see more posts from the people they care about, rather than a flood of articles and videos from media publishers.
Before Facebook realized how much money could be made by putting sponsored content into our news feeds, all we ever saw was updates from our friends. Now those are becoming harder to find (and easier to miss).
“We’ve heard from our community that people are still worried about missing important updates from the friends they care about,” Facebook said today. So over the coming weeks, it’s making big changes to the news feed.
Updates from friends will now appear higher up in your news feed so that you see those before breaking news stories, promotional videos, and other sponsored content. And Facebook will adapt your news feed based on your behavior.
So, you can expect to see updates from friends you communicate with frequently before updates from anyone else.
Facebook admits these changes will have an impact on Pages, but adds the impact “may vary depending on the composition of your audience.” Pages that see a lot of traffic from posts that go viral won’t take as much of hit.