If you had asked me in the 1990s, I’d never have thought I’d one day feel sorry for Microsoft, but right now it’s pretty hard.
Two days after Microsoft finally got NFL announcers to stop calling the Surface an iPad, just in time for Microsoft’s tablet to stop working during a game, Microsoft VP Joe Belfiore, a.k.a. the long-time face of Windows Phone, has been spotted tweeting on an iPhone.
To be fair, as The Verge points out, this isn’t quite the cardinal sin it probably was a few years back. For one thing, Belfiore (who has previously mocked the iPhone on-stage) is on a vacation from Microsoft, which probably frees up his choice of mobile.
Microsoft’s also a bit friendlier with Apple than it has been in the past, and certainly in a much better place than during Steve Ballmer’s reign as CEO, when the iPhone was openly laughed at and employees had to keep their Apple handsets hidden.
Still, would it really hurt people whose jobs it is to promote a particular type of handset to, you know, stick to using it? Crazy as that sounds.
Update: After it was pointed out, Belfiore responded in the comments section of The Verge that:
“It’s very important for me to understand products like the iPhone and Android phones, which […] represent the competition for Windows Phone. … To understand the benefits and drawbacks of a full ecosystem like Windows, Android, iOS — you have to LIVE IN IT. You have to feel its strengths and weaknesses, be let down, be delighted. And you can’t do that just ‘playing around’ with a device for a couple of days. You have to learn the UI, upload your photos, use cross-device apps and tools… all of it.”