MiMedia wants to simplify cloud storage

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MiMedia is a cloud-based storage service that keeps the storage space on your device from filling up.
MiMedia is a cloud-based storage service that keeps the storage space on your device from filling up.
Photo: MiMedia/iTunes

The cloud is a pleasant yet mysterious name for that place our pictures, videos, emails and other digital bits of life go to be stored. With our vibrant lives taking up all the storage on our devices, we are slowly warming to cloud-based services that promise to keep our stuff safe and accessible.

A company called MiMedia has designed a cloud service it hopes allays reluctance with a clean user interface, quick uploading and easy, private sharing. Best of all, it can immediately free up storage space on your phone.

MiMedia is available on iOS and Android devices as well as desktop computers. Shoot and film to your heart’s content. You can store music, documents, plus all your visuals without eating into your device’s memory, according to the company.

One click lets a user upload high-resolution files to the MiMedia cloud.
One click lets a user upload high-resolution files to the MiMedia cloud.
Photo: MiMedia

MiMedia will be competing directly with Apple’s iCloud, where users sync their files on the physical storage of their devices, which eats up memory.

MiMedia is accessible from any kind of device, meaning your digital life is not trapped in any one provider’s ecosystem should you decide to switch from, say Android to iOS.

MiMedia offers the first 10 GB free. That means a user can store up to 2,500 photos, 125 videos, 2,000 songs and 10,000 documents. For $9.99 a month, an MiMedia subscriber could get 1 TB in the cloud, good for 250,000 photos, 12,500 videos, 200,000 songs and 1 million documents.

MiMedia also has a MiDrive function that allows for quick and private sharing regardless of the kind of device the recipient carries. MiMedia also lets a user pull from social media platforms, like Facebook.

MiMedia lets you organize and easily share your pictures privately.
MiMedia lets you organize and easily share your pictures privately.
Photo: MiMedia