Having a hot demo at an Apple keynote comes at a cost

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Screen Shot 2015-09-10 at 10.54.02
AirStrip's servers skipped a beat after the Apple keynote.
Photo: Apple

When Apple sends its millions of followers your way, you’d better be ready!

That’s the lesson learned by mobile health developer AirStrip Technologies, which reports that it was unprepared for the stampede of digital feet which came after its Apple Watch demo at yesterday’s keynote.

“Our website was crashed within seconds,” AirStrip CEO Alan Portela said — adding that, “I have to confess, I didn’t know we were going to be right after Tim Cook.”

For my money, AirStrip’s Sense4Baby fetal monitor and Watch app was the best tech demo of yesterday’s event. It showed a doctor remotely checking on a pregnant woman, who was able to remotely stream her heartbeat using her Apple Watch and a special cardio strap. In addition to collecting a medically-accurate cardiogram, it could also detect and differentiate the heartbeat of the unborn baby. Amazing!

AirStrip received product enquiries from around 20 “large providers” within hours of the keynote, although the interest crashed the company’s servers.

 

That’s both good and bad. As I wrote recently about the musician whose life was transformed by the use of one of his songs in an Apple ad, a nod of support from Apple can send a massive wave of support in your direction. However, as GT Advanced Technologies learned with its sapphire glass disaster, if you can’t cope with demand that same wave can wash you away.

To paraphrase Huey Lewis and the News, that’s just the power of love Apple.

Source: Medcitynews