Singing, sarcasm & smörgåsbords: New iPhone 6 ad shows off Voice Text

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The more iPhone 6 ads I see with Jimmy Fallon and Justin Timberlake, the more I’m enjoying them as a comedy duo. In Apple’s latest ad for its next generation iPhone handsets, called “Voice Text,” the focus is on the new ability to send and receive audio messages, as introduced with iOS 8’s iMessage service.

For anyone who finds plain text messages somewhat lacking, the ad shows off how voice messages can add a much-neeeded element of sarcasm, let you drop some soulful lyrics, or mean that you don’t have to spell complex words like “smörgåsbord” and “arachnophobia.”