One of the things that’s easy to forget before every big Apple event is that even the vast majority of Apple employees, including people organizing the event, don’t know what Steve Jobs is going to unveil.
This Bloomberg interview with former Apple Senior Systems Engineer Edward Eigerman describes exactly what it’s like to go to an Apple event as an employee without having any more clue than the rest of us what the company has planned.
It’s definitely an interesting watch: Eigerman describes his own experience being a senior executive at Apple and literally having no knowledge of what the iPod would be like up to ninety minutes before it was announced. He says that internally, Apple employees are just as excited about product launches as the rest of us, and follow all the same rumor sites.
But there’s a more negative side to the internal secrecy: Eigerman claims that paranoia is common within Apple, since people worry they might “know too much” about products they aren’t meant to know about.
Eigerman’s an interesting mouth piece for this, since by his own admission, he was fired by Apple for accidentally giving an Apple client a piece of software a week before release. “If Apple finds out” you’re violating their intellectual property policies, intentionally or not, Eigerman says “there’s no turning back.”