Former Apple Adman Says Steve Jobs Was Heavily Influenced By Sony When Choosing Company Name



Advertising legend Lee Clow has created some of the most iconic commercials of all-time thanks to his time working with Steve Jobs for over 30 years. He was the guy behind Apple’s 1984 commercial  the ‘Think Different’ slogan and many more Apple ad campaigns.

At a recent PTTOW! summit, Clow shared what it was like to work with Steve over the course of their 30-year relationship. Clow also shares his personal theory that Steve was heavily influenced by Sony’s branding strategies when he chose to name his computer company ‘Apple.’

You can watch the full video after the jump:

Source: YouTube

Via: BI


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.