What's Behind the Red Curtain? Apple's Newest NYC Store | Cult of Mac

What’s Behind the Red Curtain? Apple’s Newest NYC Store



New pictures from CNet show that Apple’s latest store in NYC looks to be a beauty.

Located on the Upper West Side at 67th and Broadway, the massive store will have an all-glass front and a huge glass roof (watch the amazing fly-over from Gary Allen at IFOAppleStore. Allen’s also got a cool mockup). The store’s glass facade will measure 54 feet tall, 75 feet wide and 30 feet deep.

In anticipation of the store’s opening before the end of the year, Apple has removed the big black tarp which covered the construction site, replacing it with a latex wrap. The wrap looks like a red curtain that’s been opened slightly to reveal the teasing message: “Opening soon. Apple Store Upper West Side.