Really, Apple? The F**king Foo Fighters?!?!?! [Opinion]

By

grohl

Oh, Apple. Wasn’t it enough that you subjected us to John Mayer and Coldplay for years? I mean, yeah sure, I guess both of those artists were kind of cool for about 15 minutes, but they weren’t “cool” or “hip” when they played at an Apple keynote, and now instead of making progress with keynote live performances you give us the Foo Fighters?

Don’t get me wrong, I love Dave Grohl. The feisty Nirvana Dave Grohl, who talked shit to Axl Rose and had a wild and unruly nature about him. He was awesome back then. Apple-esque even, in that rebellious sort of way that, even though they’re the biggest tech company in the world, Apple still likes to cast themselves as the rebel going against the mainstream. But having the Foo Fighters play at an Apple event now seems contradictory to Apple’s entire hip and cool image that makes people lust after iPhones and iPads.

This is something we would have completely expected Microsoft to do – play it safe to the point of disgust by banking on an entertainer with mainstream appeal that bores people, like Ryan Seacrest. The Foo Fighters have had some really good jams that I blasted on repeat a few times back in high school, but bringing them on stage at an Apple keynote is like letting your dad DJ your college dance party.

Bringing the Foo Fighters on stage at an Apple keynote is like letting your dad DJ your college dance party.

We know that Apple loves music, and they’ve proved that not just with the invention of the iPod and iTunes, but by discovering great indie artists who were made famous by their inclusion in Apple commercials. Would your mom know who Feist is if she hadn’t been in that iPod commercial that infected everyone’s brains like the virus in Contagion? Hell no.

Apple’s musical tastes are arguably better than most companies. I’ve discovered so many neat new artists through Apple or iTunes, so it seems unfitting for them to use a band whose spark died a decade ago as the finale for their beautiful iPhone 5 event. There’s nothing new and exciting about The Foo Fighters.

Maybe I’m just trolling a bit here with pretentious musical affinities, but I just want Apple to blow my mind away at keynotes, even though they can’t anymore. At least give me a band that’s new and unique at the end of keynote that was filled with no surprises. Even if you wanted to play it safe you could have picked someone else with a bit an edge. Was Arcade Fire not available?

It’s not that the Foo Fighters suck. They’re talented. They’re solid. But what does that does choice say about Apple? Are they no longer the young rebellious company living on the fringes of mainstream, willing to do something wacky, rebellious, and totally incredible? Maybe I’m reading too much into this, but when your new iPhone is amazing and boring at the same time, shouldn’t the entertainment act be fucking cool?

I want a band that reflects the image of Apple that was cemented in my brain over the last decade, so I don’t have to be reminded of the company Apple has become. Tim Cook can’t charm us the way Steve did. Keynotes don’t wow us anymore because we’ve seen the products weeks in advance. And the loud distortion of the Foo Fighters is beautiful and consistent, but they no longer slam my nervous system with a severe dosage of “oh holy shit that is amazing!” In that sense, maybe the Foo Fighters were the perfect band.

 

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60 responses to “Really, Apple? The F**king Foo Fighters?!?!?! [Opinion]”

  1. joshhoppe says:

    “Maybe I’m just trolling a bit here with pretentious musical affinities,” <-----factually correct.

  2. KevSink says:

    settle down and stop being so “they are not new and flashy enough” The foos changed music in a good way, maybe apple were thinking the same with this phone? Classic and good for all the right reasons. Honestly, why do you write this tosh?

  3. Jordan Baker says:

    lol, harsh bro

  4. trrosen says:

    Really this is the best you’ve got? Go home and play with your Legos jr. Leave the journalism to the grown ups.

  5. Buster says:

    The foos changed music in a good way, maybe apple were thinking the same with this phone? Classic and good for all the right reasons.

    Maybe. And that’s my point. They’re classic yes. “Rock gods”? Not really, but maybe some day. But if Apple was going with the classic route, there are better bands that would emphasize that point to people, right? And if they are going for “classic,” what does that say about the Apple brand? That was my main point, that Apple is changing. Not that the Foo Fighters suck.

  6. alexandrenozawa says:

    both lost their great leaders and they are still hiting envy people.
    take it easy man…

  7. Josh_J_Ward says:

    This post is a fucking joke.

  8. Tim Meesseman says:

    So basically, your entire point is that you don’t like Foo Fighters. Got it.

  9. Sean Shamus McCabe says:

    Excuse me but what would you rather prefer, some crappy dub step or maybe some pretentious indie rock? The Foo Fighters are FUCKING legendary and Dave Grohl helped change and shape Rock music in Nirvana, and is currently one of the only mainstream bands keeping rock music alive.

    Are they Rock Gods? Hells yes they are, one of the few bands left that play their instruments not to mention the fact that they’ve collaborated with other Rock Gods “ehem” Led Zeppelin and Grohl even started a side project with the bassist from Zeppelin (Them Crooked Vultures) I thought it was pretty awesome to see the Foo come out on stage so why don’t you do everyone here a favor and quit your job here at Cult Of Mac.

  10. WABraswell_NMM says:

    Dude your reaching… Foos are a great pick, still relevant and putting out quality music and Dave Grohl delivers 100% every show he performs. So what band represents Apple… Vampire Weekend?

  11. Tkf530 says:

    I’d like to see Metallica play next time.

  12. Bruce Schrock says:

    This article is TBH…. the biggest piece of sh*t ever written…. the Foo Fighters are legends! and once you have a band that has sold millions then let me know.

  13. Whodakat says:

    Um, shut the fuck up music snob?

  14. happysimplemodern says:

    Between this, the article predicting the EarPods will suck before they’ve ever been inserted into an ear, and the bashing of Apple’s skeumorphic designs (and just the rabid overuse of the word “skeumorphic”), I think I’ve had enough of the Cult of Mac haterade for now. There’s a difference between critical journalism that doesn’t slavishly cater to one’s heroes, and just sounding like a spoiled, pretentious jerk. I’ll let you guys figure out which direction you’re leaning. In the words of Louis C.K., “Everything’s amazing and nobody’s happy” – at least no one writing for this website.

  15. mr_bee says:

    All I get out of this is “Buster doesn’t like the Foo Fighters.” This is not an article.

    It doesn’t even make sense because he loves everyone *in* the Foo Fighters, and likes a lot of their music, but apparently all that adds up to “don’t like.”

  16. horridking says:

    Yeah, really. It’s like letting a bunch of gray-haired men run your technology company. We need fresh new imaginative guys, like that Mark Zuckerberg! He certainly knows what he’s doing.

  17. Markus G. BuZzman says:

    So you dislike it. Great. That is not a factual opinion. Better deliver the right alternative instead, pussy.

  18. Buster says:

    All I get out of this is “Buster doesn’t like the Foo Fighters.”

    Actually, there’s not a sentence in there that says I don’t like the Foo Fighters. I have some mild enjoyment for the Foo Fighters, but i don’t get an orgasm while listening to them and they’re not my band of choice, but I don’t think they suck. This opinion article is just talking about how using the Foo Fighters at the keynote might reflect something deeper that’s going on at Apple and fans’ relationship to the company.

  19. Cgs101 says:

    Foo Fighters?? welcome to the 90s!

  20. Bruce Schrock says:

    HEY! On a side note… why don’t we get Rebecca Black and Bieber to play next time :D lol no?… no one agrees?…. okay…

  21. Todd_Newstrom says:

    R u fucking kidding me? Inviting dad? Fuck off

  22. TylerHoj says:

    They should’ve topped off the event with a hypnotist. ‘The neeeew iPod naaaano’s look nothing like a certain Nokia prooooduuuuct.’

  23. lwdesign1 says:

    From now on Buster, have something to eat, take a nap and THEN write your articles. The foul language alone is completely unnecessary. It’s OK if you don’t like the Foo Fighters but this doesn’t mean the apocalypse is coming. Chill, rethink and then write.

  24. Scott Redmon says:

    thinks this individual must be either really old or has absolutely no taste in music. It’s disappointing to me that you would waste such good html on such a poorly thought out article..

  25. Allan Robertson says:

    I’d rather listen to the Foo Fighters than the audio & visual holocaust that passes for music these days.

  26. alexandrenozawa says:

    can’t understand what I’m doing here reading this poor text.

  27. miguelpinheiro says:

    Who let the hipster out of the cage?!

  28. Tyler Pete Arnett says:

    So what you are saying is they should have had Taylor Swift perform and all would have been well. I mean she is super hot right now with WANEGBT.

  29. Buster says:

    So what you are saying is they should have had Taylor Swift perform and all would have been well. I mean she is super hot right now with WANEGBT.

    Oooo! what about a Taylor Swift, Carly Rae Jepson, Justin Beiber co-performance? It would have been like just the Teen Choice Awards or something.

  30. murdocke says:

    Why is this the number 1 featured story on the day of an Apple Press Conference? o.O

  31. aardman says:

    I just clicked agree on every single comment here that disagreed with the article.

  32. LeeBui says:

    You probably didnt listen to their last album then.

    Actually, my dad would probably have better music taste than half the DJs of today’s generation. Id be more than glad to have him.

    Btw, what bands do you suggest Apple get? Ill promise I wont laugh. Instead of whining, why dont you propose your own list. Let me guess. Radiohead? That was too easy. And youre arguing the Foos are cliche?

    Terrible fucking article.

  33. LeeBui says:

    Pretty much proof that rock is a dying breed amongst the masses when you get articles like this written by a fuckwit who has no appreciation for real rock music. How sad. You just simply dont have a clue.

    The Foos also own their catalog, and by that, nobody tells them what to do musically. They use RCA for distribution purposes. Technically, they have always been indie, since theyre on their own label (Roswell Records). In other words, nobody tells them what to do but themselves.

    Theyre a band thats always stayed true to themselves and are extremely reliable and consistent for what they do. Nobody expects them to re-invent the fucking wheel here. They know their niche, and they stick to it, and thats one of the reasons why theyre so loved. Theyre honest and genuine people (coughcoughDavecoughcough) who make honest and genuine music.

  34. LeeBui says:

    Dude your reaching… Foos are a great pick, still relevant and putting out quality music and Dave Grohl delivers 100% every show he performs. So what band represents Apple… Vampire Weekend?

    Hahahahahahaha. Vampire Weekend.

  35. LeeBui says:

    Excuse me but what would you rather prefer, some crappy dub step or maybe some pretentious indie rock? The Foo Fighters are FUCKING legendary and Dave Grohl helped change and shape Rock music in Nirvana, and is currently one of the only mainstream bands keeping rock music alive.

    Are they Rock Gods? Hells yes they are, one of the few bands left that play their instruments not to mention the fact that they’ve collaborated with other Rock Gods “ehem” Led Zeppelin and Grohl even started a side project with the bassist from Zeppelin (Them Crooked Vultures) I thought it was pretty awesome to see the Foo come out on stage so why don’t you do everyone here a favor and quit your job here at Cult Of Mac.

    100% agree.

    He doesnt think theyre Rock Gods? I think they have at least two albums that more than justify that. Ill leave that up to whoever to decide which ones.

  36. Charles Laughlin says:

    We are all entitled to our taste, but really. This is the kind of knee jerk indie rock snobbery that I find so lame and annoying. I also happen to like Arcade Fire, but are they really that much cooler than the Foos? They’ve also gone mainstream. Kinda surprised you haven’t turned on them too. I went and saw the Foos this summer with my music loving teenage Foos fan and we both had a blast. So there.

  37. AeroSatan says:

    This is the dumbest excuse for an article I have ever read on this site, in fact it may singlehandedly make me stay away from this site from now on.

    Mr.Heine, what you’ve just said is one of the most insanely idiotic things I have ever read. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone reading this article is now dumber for having to read it. I award you no points, and may God have mercy on your soul.

  38. Shane Bryson says:

    This is the most horribly written, grotesquely biased article I have ever read on this site.

  39. technochick says:

    This is the most horribly written, grotesquely biased article I have ever read on this site.

    I don’t know about THE worst, but it is up there.

  40. Bartolomeo says:

    What the fuck was this crap!? The Foo Fighters ROCK and you suck! end of story.

  41. Kent Garrison says:

    Very ignorant. Apple is the most mainstream thing in the world. They try to reinforce their growing market share with every keynote.They are the most valuable company in the history of everything. What can be more mainstream than that? Apple is simply embracing their status as the biggest by getting the biggest. The Foo Fighters are the biggest band on the planet who came out after 1990 (besides Coldplay, whom obviously Apple (and Steve) adored). I don’t see anything more Apple-like than being the most popular. Apple simply said exactly what the President of the United States said a few weeks ago when planning the Democratic National Convention…”Who is the biggest band right now? OK, Let’s get them.”

  42. kavi says:

    Pretentious music affinities??? Yes for sure. This author is in anger against apple for just releasing a improvement only handset again not a revolutionary one. But shits his anger on foo fighters instead. Really are u out of mind? Just get a life other than journalism! Whats apple’s image, why dont you select a music band for apple?

  43. djkikrome says:

    They should have had 3 different artists or groups there to play. Have them be 3 of Steve Jobs favorites, and announce/introduce them as “from Steve Jobs Favorite’s Playlist”. I would have liked that MUCH better.

  44. marioyohanes says:

    I’m a fan of Foo Fighters, but when they made appearance on Apple Keynote, I was like what…? They were great band, but their time is also over, like any other rock bands from 90s. There is always a time where a band become no longer interesting for the new crowd or simply no relevant to current music industry, just like the iPhone 5. iPhone was great, but not anymore. It’s nothing than Android wannabe phone, they lost it I guess, too bad, cause I love using iPhone, but with iPhone 5, I think it’s a good time to move on.

  45. macberry says:

    this seems to be covering up the fact that this was a letdown of a launch. Apart from the iPhone 5 (which we knew everything about) everything else was either small fry or unsubstantial. Foo Fighters – musical taste or not – was not an issue when we were all there for something special or…”one last thing”…

  46. zerografix says:

    Haters gonna hate

  47. Decabol says:

    It does not concern anyone if you like or not Foo Fighters as long as you keep your dubstep inside your headphones. Apple has changed the mobile industry and effected phones, tablets(they actually reinvented this :D), music, apps, etc. Foo Fighters also effected rock music in a good way as Apple did on mobile tech.

    I think Apple showed us enough products in their keynote and Foo Fighters was a great ending.

    And legends never die.

  48. flitzy says:

    No offence but how is having a band that is largely popular across the world *NOT* “cool” and “hip”?

  49. Jim Bailey says:

    go back to your PBR and leave the Foo Fighters alone; not everyone likes hipster garbage.

  50. Ben Pullan says:

    Uh… Has no one else realized that apple was advertising there red product line in order to help those with aids in Africa, where as the foo fighters campaign that “aids in not real”

  51. HerbalEd says:

    Who the f_ck are you? You apparently think everyone can’t be as cool and cutting edge as you … but you should learn that CoM’s audience is a much broader demographic than you think. Cool is in the eyes and ears of the beholder … and not just you. Music preferences is a very mixed bag and even my peers and best friends don’t always hear ear-to-ear when it comes to what music we prefer.

  52. CTMedina says:

    I know it says opinion up at the top, but I read better opinions in the comments. The Foo Fighter’s Rock and have more talent than many of the new and fresh crap that has come out in the last 5 years. I guess you have to fill up your little blog here with something…

  53. kriswm says:

    go suck a dick man. the foo fighters are amazing. this was not worth a post.

  54. Sebastião Gazolla Costa Júnior says:

    “Maybe I’m just trolling a bit here with pretentious musical affinities,” <-----Totally true...

  55. Eric Harrington says:

    I guess Buster would have been happy if they had new kids on the block.

  56. lmfs says:

    FoF was an unfortunate choice. Most people (for this era) can recognize their name but most have never heard their music. We do not have those icons any longer. Blogs all over the world asked “who are they, do they work for Apple?”. Apple Events are World Class Events and very few are in the same league. Certainly not Foo Figthers which were a really downer in about 250 countries, separate from the “choosen 8”. Nobody knows even know who they are.

    Apple is no longer regional. Act like a global company. Global strategy.

    Really bad choice. Apple doesn’t need to contract music, they are music.

  57. Tomclocke says:

    Don’t like this post.
    I saw Foo Fighters in August and absolutely loved them. The fact that Apple have them finish a good keynote has nothing to do with technology its self, They chose a famous band to close it. For all you know, Tim Cook might love the Foo Fighters!

  58. Michael Czeiszperger says:

    How about a Logan’s Run solution? When band members get to 30 they’ll be automatically killed and won’t be able to inflict their music on ears as sophisticated as yours.

  59. scottrichardson says:

    I’m sorry. But as a club trance DJ who generally doesn’t listen to music like Foo Fighters etc… actually thought the inclusion of Foo Fighters was awesome – and they played really well. Massive respect to them. Good choice Apple.

  60. morgadodiana says:

    Arcade Fire… really? that’s soooo 2001. I expected you to say something ‘indie’ really new and good if foo fighters is not good enough for you. Maybe Passion Pit? Vaccines? Phoenix. c’mon

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