Did Target Quit Selling Amazon Devices To Boost Its Apple Sales?


Target quits selling Amazon's Kindle devices, but why?
Target quits selling Amazon's Kindle devices, but why?

Amazon’s lineup of Kindle e-readers and tablets have been fairly successful devices for U.S. retailer Target, with the Kindle Fire becoming its best-selling tablet on Black Friday last year. However, a leaked memo has revealed that the company is about to cease carrying all Amazon devices due to a “conflict of interest.” Many believe it’s simply a ploy to boost its sales of Apple devices.

In the internal memo, obtained by The Verge, Target states that it will remove all Amazon hardware from its retail outlets starting this month, while Target’s online store is already completely void of Kindle devices. It will continue to sell certain third-party accessories, but shipments of all Amazon hardware will cease on May 13.

Target’s memo reads:

Target has reviewed our product assortment and has made the decision to no longer carry Amazon hardware (i.e., Kindle). Certain accessories for Amazon product [sic] will stay in the assortment.

According to The Verge, Target’s decision is a result of “a conflict of interest,” but what that conflict of interest could be is currently a mystery. Though it has been speculated that Target could be gearing up to launch its own competitor — a Target-branded e-reader or tablet — many believe that a more likely scenario could involve Apple.

Target is an authorized Apple reseller, and it recently partnered up with the Cupertino company to open up a number of “mini stores” in Target outlets across the U.S. This is known to be a very profitable arrangement for Target, and it could be that this influenced the retailer’s decision to cease selling Amazon devices.

Either way, the Apple camp must be smiling.

  • jstchill

    Personally I think the conflict of interest is that Amazon’s mobile app for scanning an item at stores and purchasing at a lower price at Amazon.  Last Black Friday, when Amazon was giving a bigger discount if you did it, might have been the straw that broke the camels back.

  • Dishwater

    no mass market general retail big box store wants to be the window that the online shopper uses.  come in browse but they would really like it if you would buy it from them.  Now if Amazon or who ever the customer finally bought the item from would “give”, so can not think of the right word, the big box store a “finder’s fee” then the sting would not be so bad.

  • ApplePr0n

    Can’t blame them. If they intend on using these big box stores as showrooms then d ont expect them to be so willing to help you.