BookBook Case For MacBook Air 11-Inch Is An Antidote To Book Snobbery [Review]



“Dude, your laptop case is, like, totally sick, brah!”

I looked up. It was my waiter, every inch of him a bro. He looked like the kind of guy whose cocktail of choice was a pounder of vodka and Mountain Dew, who spelled extreme with triple x-es, who never met a problem he couldn’t jump a skateboard over. He wore an Offspring t-shirt and a wallet on a chain covered in stickers. His goatee looked like a mullet growing out of his face.

I looked down. The “sick” case in question was the BookBook Case by TwelveSouth ($80) — a case which was designed to make my 11-inch MacBook Air look like some dusty vellum tome plucked from an ancient library.

I was expecting to get compliments on my cherished case from gentlemen scholars, poets, shy and nerdy bookstore girls. I did not anticipate being complimented on my case by a walking refugee from the View Askew-averse. What the heck are you supposed to make of that?

There’s a problem of expectation with the BookBook Case: while hiding something valuable inside a book seems on the surface of things to be really sly and sophisticated, in reality, they’re borderline disreputable.

In real life, hollowed out books are used to make a person or object look more sophisticated than it really is. You see it wherever they are found: from the empty cardboard book spines on the shelves of your local ambulance chaser’s office, to the bottle of whiskey hidden inside the gilt-leafed poetry anthology of your favorite closet alcoholic.

That makes the BookBook Case actually something pretty strange. While most hollowed out books are used to hide something disreputable behind a binding of cover-deep sophistication (whether a shameful secret or just an owner’s insecurity), the BookBook Case actually hides something more sophisticated than itself in between a couple leather covers: Apple’s sublime 11-inch MacBook Air.

That means that to love the BookBook Case (and I do), you need to be willing to revel in it as something that is as wonderfully corny as the prop of a 1930s whodunnit. This is not a case for book lovers eager to make a connection with other readers, because readers will never be impressed just because you’re merely reading a fancy-looking book (let alone one with “Book” actually written on the spine). In a coffee shop or library, the worn and splayed book spine spread across someone’s nose is a window into what they think and what they feel. It’s what book you are reading that is important, not how old or expensive that book looks.

What the BookBook Case does is make a connection with people who have a good sense of humor about things, and intuitively realize that there’s something silly about decking out a laptop like the MacBook Air to look like a prop from Gandalf the Grey’s library. Sure, the BookBook Case is cool looking, but it’s also funny. It’s an irony against pseudo-intellectuals and literary posers. It’s a joke.

Which is why I love the BookBook Case, and why I intend to continue keeping my MacBook Air ensconced in one. It has its small, relatively inconsequential problems, most notably only two straps securing the laptop in place inside the case which makes my Air less secure inside the BookBook Case when open that I’d like, but that’s almost besides the point. What it all comes down to is perception, and at the end of the day, I’d rather be told that my case is “sick, bra” by any number of affable, down-to-earth weirdos who appreciate a good gag than be admired by the grim, thin-lipped killjoys for whom reading — even if they don’t do it themselves — is SERIOUS BUSINESS, and must only be approached with awe-struck gravitas. This isn’t a serious case for book lovers. It’s an antidote to bibliophile snobbery.

[xrr rating=80%]

  • bluelittlegirl

    You’re not the only one to love the BookBook. In fact, I love all of TwelveSouth’s products. I love the comments that I get on the BookBook when I’m out and around – from an amazing variety of people. I sell as many TwelveSouth products as I do Apple products, I think.

  • knock knock

    vodka mountain dew sounds pretty good. 

  • Elliot George

    I really really really want one. 

  • obamapacman

    Nice case story bro! =p

  • Gheedsgreed

    wow, $80?

  • Kevin

    Are these cases made in the US?

  • Timothy Churchward

    Nope. I’ve got one and the tag says it is made in India.

  • Timothy Churchward

    My girlfriend got me the BookBook case for my 13″ MacBook Pro and it is fantastic. Does a great job of protecting it, it’s convenient to use the MacBook whilst it is in the case and I can carry it in public without being a target for thieves. 

    I highly recommend it! 

  • Sambo

    Love my BookBook case too. The hard case is great for putting in my backpack and not worrying about the computer getting damaged.

    Only thing weird is that my 15″ MacBook Pro makes it look like I have an enormously old book. I can only imagine how ridiculous the 17″ looks.

    But still, great for stashing a $3000 computer.

  • Dennis Muys

    it really is very awesome, although they are quite big.
    I wouldn’t suggest using one for anything bigger than a 13″ macbook unless you carry it in a very big bag or rucksack

  • This_username_does_not_exist

    Seriously? That’s your “review”? Yes, it’s shaped like a book. And believe it or not, we are able to draw our own conclusions about that, and how it makes us feel, simply from the photo on the manufacturer’s site. What we can’t know without actually using it, however, is whether or not it is built well. Or the quality of the materials. Or how much it weighs. Or what level of protection it offers. Or what the inside is surface is like. Or how easily the zippers open. Or any of the other plethora of minutia that one generally gathers from either using something or, to a lesser extent, READING AN ACTUAL REVIEW ABOUT IT.