Apple is finally giving iOS developers the opportunity to provide promotional codes for in-app purchases. EA will be one of the first to take advantage of the new scheme with a Real Racing 3 promotion that will allow players to redeem free in-game gold that would usually cost $1.99.
Streaming media services that want to sell subscriptions to users of their apps on the iPhone or iPad have to make a deal with the proverbial devil: if they want to sign up customers on an iOS device, they have to give Apple a 30% cut of the sale.
For music subscription services like Rdio and Spotify, where the margins are razor thin, giving up that 30% cut is enough to turn a subscription from a profit to a break-even proposition. So when a company goes this route, it’s easy to assume they are hurting.
By this logic, Beats Music — the new subscription music service launched in January — is hurting.
Apple has refunded Briton Lee Neale £4,000 ($6,131) after his 8-year-old daughter Lily spent the cash on virtual items in her favorite iPad game. Lily knew the password for her father’s iTunes account, but no one expected her to use it to rack up a huge bill on in-app purchases.
Real Racing 3 fans have yet more content to look forward to in a new update that promises a new track, new cars, and new events. EA announced the release, which will introduce twilight racing at the Dubai Autodrome, on the company’s official Facebook page.