Amazon’s Android-Based Kindle Tablets Will Both Be Cheaper Than $499 iPad 2

Amazon’s Android-Based Kindle Tablets Will Both Be Cheaper Than $499 iPad 2

They say that no one but Apple can make a decent sub-$500 tablet, but Amazon not only thinks they can undercut the iPad in price once… they think they can do it with two tablet at once.

Following reports last week that Amazon would debut two Android-based Kindle tablets this year, new information has leaked giving the 7-inch “Coyote” tablet and 10-inch “Hollywood” tablet prices: $349 and $449 respectively.

Those prices not only undercut the entry-level iPad by a significant margin, but Amazon’s Kindle tablets will also be competitive in performance. The $349 tablet is rumored to come equipped with an NVIDIA Tegra 2 processor, which is roughly equivalent to the performance of Apple’s A5, while the $449 model will come with a quad-core Tegra T30 “Kal-El” SoC.

Amazon is going to have to compromise on displays to get these tablets to market though. Previous reports suggested that Amazon preferred dual-mode e-paper/color panels, like Qualcomm’s miracol displays. Unfortunately, those displays won’t be ready for mass market until 2012 at the earliest, meaning Amazon’s Kindle tablet will have to ditch the e-paper for LCD.

Amazon intends to get both of its Kindle tablets out in volume in time for the holidays, and if anyone can take on the iPad, its Amazon. Unlike the competitors, Amazon has a successful, vibrant, easy-to-use media store that encompasses music, video, ebooks and now apps… and they aren’t afraid to sell products at a loss in order to stick it to Apple.

With not one, but two Kindle tablets due out this holiday season and priced less than the entry-level iPad, should Cupertino start sweating? Let us know in the comments.

  • Pat

     Show me the vapor.  A mythical tablet that you can purchase sometime in the future, sorry I doubt Apple is overly concerned.

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  • Chris

    So the Kindroid (or will it be called Andle?) will be cheaper.  Great.  Paper based books are even cheaper still.

  • coffeecoffee

     I love my Kindle, but the idea of a Kindle Tablet with an LCD screen is silly. That’s why I use my Kindle to read instead of my iPad.

  • Global Philosopher

    “Will both be cheaper than iPad 2″…I hope so…no one should be expected to pay more for less.

  • MoistPup

    Amazon is literally going to kill their Kindle brand by putting out a tablet that does away with eInk, long battery life, and free internet (can’t have free internet on a device that is actually easy to use on the internet, which the current kindle is not.)

  • MoistPup

    This, btw, is EXACTLY the sort of sign stock holders should be looking at to know when it is time to dump a company’s stock.  When the executives are gung ho about something that is OBVIOUSLY going to fail and put the entire company behind it.

  • Xzarcx

    Amazone is not and knows nothing about Hardware, yet they make it sound like they have what it takes to take on Apple, HTC, Motorola etc. 
    The kindle is the ugliest product ever designed in the 21st century. My kid bro in 8th grade can design something better than the kindle. I mean look at kindle and look at it again, there is nothing interesting about the physical device though its a cool ancient ereader. shuh!!

  • Xzarcx

    One iPad rules all other tablets ;)

  • Patranus

    Its simple.

    Amazon thinks that these tablets will drive books sales like the Kindle and can therefore offer them as a loss leader or close to it.

    The problem is that once Amazon moves to these tablets people will not be locked in as there were with the Kindle and can take their business elsewhere.

  • Woody

    I loved this line… “and they aren’t afraid to sell products at a loss in order to stick it to Apple.” So they’re willing to lose money on every tablet they sell in order to stick it to Apple. Of course, that raises the question: how will they make money? Volume. :) 

  • cheesy11

    they will be cheaper yes, but will they be good enough?

  • Michiel Mac

    I haven’t read a single book on my iPad 2. Haven’t had the time yet ;-)

  • donfelipe

    This new Kindle tablet could be the iPad killer. If I were Apple I would be worried. I do like the iPad and it is selling well on my website and visitors are registering for the free iPad 2s but I will
    happily promote Amazon’s new tablets.

  • applemoney

    This
    new Kindle tablet could be the iPad killer. If I were Apple
    I
    would be worried. I do like the iPad and it is selling well on my
    website and visitors are registering for the free iPad 2s but I will
    happily promote Amazon’s new tablets.

  • applemoney

    This
    new Kindle tablet could be the iPad killer. If I were Apple
    I
    would be worried. I do like the iPad and it is selling well on my
    website and visitors are registering for the free iPad 2s but I will
    happily promote Amazon’s new tablets.
    http://www.digitalundivide.com

  • applemoney

    This
    new Kindle tablet could be the iPad killer. If I were Apple
    I
    would be worried. I do like the iPad and it is selling well on my
    website and visitors are registering for the free iPad 2s but I will
    happily promote Amazon’s new tablets. 

  • applemoney

    This new Kindle tablet could be the iPad killer. If I were Apple I would be worried. I do like the iPad and it is selling well on my website and visitors are registering for the free iPad 2s but I will
    happily promote Amazon’s new tablets. Get iPad2 at Digitally Undivided

  • Richard

    All Amazon cares about is locking you into the Kindle book format.  Their strategy is to spend whatever it takes to make sure everyone’s personal library is in Kindle format.  I don’t think they’ll lose any more money on these Android Kindles than they already are on the current $149 Kindle … not to mention development time on free Kindle apps for every device out there.

  • Richard

    As someone who loves my Kindle, I hope the differentiating feature will be the retention of the keyboard and the physical page turn buttons.  If the new Kindle keeps the current Kindle form factor, including keyboard, and adds color plus Android, I’ll buy one the first day.  BTW, the week-long battery life I get is meaningless.  How often do we sleep somewhere without electricity?  I charge everything I have – my phone, my Bluetooth, my laptop – every night.  As long as it lasts for a typical day’s worth of use that’s enough.

  • Gina Jackson

    On the apps, books, music and movies they sell and rent to the tablet owners. =}

  • Gina Jackson

    I beg to differ, I have saved over $3000 in two years by purchasing books for my Kindle rather than paper format. That will more than cover the cost of a Kindle tablet if I choose to purchase one. =}

  • ObserverFromDownUnder

    No. Apple BUYERS, typically WANT to spend more !
    (I think it is a form of ELITISM, myself).
    -
    Yes. I too have some Apple products,
    but am not a rabid Fan-Boi.
    -

  • mark.fermin

    I’d argue that Amazon does have interest in hardware, and experience too (a la their EC2 cloud platform – they did significant work in sourcing hardware and infrastructure).  Granted, servers and infrastructure are different than consumer electronics, but the mechanics of vendor and supplier negotiations and product development are the same.  I am wondering if the mass dispersion of tablets might actually be a play towards the cloud for Amazon in the future.  The specs on the hardware (especially Hollywood) rivals iPad and thus puts it in the business space as well, and could potentially open the door for cloud-based offerings or virtualization solutions on that platform…  We’ll have to see!

  • Znathanz2003

    If they keep eInk I would buy one . Reading to long on my iPad gives me a headache. I do wish they could add the ability to touch a word to define it instead of having to scroll down, but maybe that’s not possibly with eInk. One other thing, the on and off switch should be on top, I sometimes inadvertently turn it off when resting it on my lap. Overall I love my kindle.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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