Our friends at Hong Kong-based M.I.C. Gadget have received a letter from Apple! It’s not a very nice one though. It concerns the Pineapple CEO action figure, which portrays our favorite technologist as a star-throwing ninja (remember the story about Jobs being stopped at airport security?).
“Mr. Jobs has not consented to the use of his name and/or image in the Product. Unauthorized use of a person’s name and/or likeness constitutes a violation of California Civil Code Section 3344, which prohibits the use of any person’s name, photograph or likeness in a product without that person’s prior consent… The figure and its stand are replications of Mr. Jobs image and Apple’s trademark. The thin attempt to “disguise” the figure in its current iteration does not impact the fact that you are plainly trading on Mr. Jobs image…”
M.I.C. Gadget says it’s sorry and will no longer sell the action figure.
Actually, we are wondering what took the law firm so long to send us an email to request us to cease the marketing and sale of the figure. We reviewed it on January 18, and we received the email on February 8. That’s almost a month time! We believe someone from Apple has bought the figure so the lawyer took so much time to look for us. So, who bought it??
M.I.C. Gadget: Apple Is Not Happy With The Pineapple CEO Action Figure