Not So Fast: Verizon’s Unlimited $30 Data Plans Are Temporary

Not So Fast: Verizon’s Unlimited $30 Data Plans Are Temporary

Verizon COO Lowell McAdam and Apple's Tim Cook at the launch of Verizon iPhone in early January.

Verizon is flip-flopping on unlimited iPhone data plans faster than a fish out of water.

This morning, Verizon’s chief operating officer, Lowell McAdam, told the Wall Street Journal that Verizon’s iPhone 4 customers would be treated to an unlimited $30-a-month data plan. Otherwise, the network wouldn’t be able to compete with AT&T, which has grandfathered a lot of iPhone customers to unlimited plans, even though it now offers only tiered plans.

But not so fast. McAdam now says the unlimited data plan will be a “temporary offer,” and that Verizon will also move to tiered pricing in the not too distant future. Better act fast.

How long do you think the unlimited data window will be? A week? A month? Six months?

WSJ: Verizon iPhone: $30 Unlimited Data (for Now)

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About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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