Verizon Wireless just did something telecoms almost never do: It lowered the cost of wireless service. This is part of the carrier’s renaming and changing of what it includes in all its unlimited plans.
Unlimited data plans are becoming scarce options for smartphone and tablet users. Sprint remains the only carrier to offer an unlimited data plans. Most Verizon and AT&T customers, however, need to make do with tiered data plans. Tiered data plans get more cash from customers and deter customers from overloading mobile networks with excessive data use.
As a result, a lot of us try to avoid excessive data use by limiting the types and amount of content that we access when using a device’s 3G or LTE connection. That, in turn, blocks many content companies from capturing ad or subscription revenue from mobile users. That reality is leading major content companies to complain to the carriers and which AT&T CEO Randall Stephenson recently said may lead to “toll free” data plans.