iPhone App Developers Get Promo Codes for Free App Distribution

Apple has given iPhone developers an early Christmas present, freeing them (somewhat) from the convoluted mess of ad hoc distribution.

Once an application has been accepted to the App Store by Apple, developers can now issue up to 50 promotional codes. The codes allow the recipient to download a full copy of the application for free. Presently, these codes can only be used in the U.S. iTunes Stores by using the “Redeem” link in the App Store. The 50 code limit is reset for each new version of an application, according to a report at MacRumors.

Presumably developers may continue to use the ad hoc model, wherein a special version of their app can be sent, along with a mobile provisioning file, to up to 100 users (beta testers and/or reviewers) who provide the unique device identification number of their iPhone or iPod Touch, for giving out copies of apps prior to their acceptance in the AppStore.