It didn’t take long before #jackoff was trending.
Soon after Apple announced the new iPhone 7 would come sans earphone jack, Twitter gave Tim Cook and company an earful. Despite months of speculation that Apple would move toward wireless audio, fans registered their anger on social media as if Apple had caught them by surprise.
It didn’t help when Apple’s Phil Schiller used the word “courage” to describe the decision to kill the 3.5mm jack.
Fans lit into Schiller and Apple for the word choice, saying courage is the character trait of firefighters or soldiers who stormed the beaches of Normandy.
The question is can you charge your phone while listening to music through @Apple‘s “courageous,” new lightning headphones? #jackoff
— Daniel Pierce (@danthescribe) September 7, 2016
Others turned their old Apple earbuds into art and satire to express rage over the idea that Apple would expect them to budget more money for adapters and expensive wireless earphones, dubbed AirPods.
Users can still plug into the Lighting port with new earphones or an adapter, but that did little to take down the temperature.
Crazy. All these years i had #apple #airpods in my bathroom! @the_pc_doc #AppleEvent pic.twitter.com/RdRxqQtGul
— Benedikt Maier (@BenediktMaier) September 7, 2016
Pretty sure I’ll be finding those air pod ear things in my dogs poop frequently #Apple
— Lesli Margherita (@QueenLesli) September 7, 2016
LOL now you need to charge your earphones also. Welcome to the future. #JackOff
— Kulbir Saini (@_kulbir) September 7, 2016
Yep, Apple is removing the headphone jack from iPhone 7. Apple to America: It’s time to #JackOff.
— Action Paxton (@paxtonholley) September 7, 2016
all too fast #AppleEvent pic.twitter.com/oAMiV9Y7r7
— Yah Boi Selfie (@yahboiselfie) September 7, 2016
