Hulu is coming to the iPad, and possibly as a subscription app, charging a monthly fee for watching popular TV shows, says the NYT.
Citing “four people briefed on its plans,” the NYT says Hulu’s 200-odd partners are pressuring the site to raise more revenue for online TV, and that a monthly subscription on devices like the iPad has obvious potential.
(Hulu’s CEO) declined to talk about any future Hulu products, but he waxed enthusiastic about the coming wave of ultra-portable tablet computers like the iPad.
“Typically media consumption in the house was confined to the living room or home office,” he said. Tablets, he added, “allow consumers to serendipitously discover and consume media in every room of the house.”
The news is no surprise, really. It’s obvious that Hulu, which has done more than any other company to mainstream online TV, would not pass up a major media-consumption device like the iPad.
Plus, Hulu’s videos are already encoded in H.264, so they should run on the iPad without a problem. The big issue is making sure Hulu’s ads — all of which are in Flash — are iPad ready.
