Jay Z’s music service, Tidal, is still trying to keep up with Apple Music, but instead of offering a new differentiating feature, the music streamer is playing catch up by coming out with Family plans of its own.
Tidal subscribers can now receive 50 percent off their monthly subscription when additional family members sign up for the service. Family plans are available for both subscribers of the $10 per month Premium plan, or the $20 per month HiFi streaming option.
Despite making Tidal cheaper for the masses, Apple Music is still a more affordable option with its $15 per month family plan that lets up to six accounts tap into Apple’s music streaming service. Tidal’s family plan allows each account to connect up to three devices to the service.
This isn’t the first time Tidal has tried to lure in more customers with cheaper pricing options. Earlier this year the company announced student discounts similar to one offered by Spotify. Along with price cuts, Tidal has tried offering exclusive access to albums like Lil Wayne’s FWA and exclusive concerts, but has failed to attract as many new subscribers as it hoped to. As a result the company recently fired its second CEO in six months.
Via: TechCrunch
