Ahead of the April 24 launch of the Apple Watch, Cupertino’s debut wearable continues its world tour with a new style guide in Australia’s Elle magazine — advising on how Apple’s smartwatch can be used as a chic wearable everywhere from cocktail parties to the workplace.
For a cocktail party, for instance, the magazine suggests that you might want to pair it with a “tuxedo suit and sexy heels (think Le Smoking Saint Laurent style with Alexander Wang black heels), or if you have the legs for it, a killer cocktail dress.” For the weekend, meanwhile, you can “Wear it with trackies, your boyfriend’s shirt (worn cuffed and loose) and a chic cashmere overcoat.”
Yes, it probably sounds a bit ridiculous to techies who are more interested in battery life and the launch lineup of apps than they are whether the Apple Watch works with “a fabulous cocktail ring and Cartier’s Love Bracelet” (spoiler: it does), but it’s another example of how Apple’s trying to open up a new mass market for smartwatches by targeting the fashion crowd as well as the tech one.
Here are a couple more pictures from the shoot:
This isn’t the first time Apple has targeted the fashion press with its new wearable. Previous international fashion publications to profile the device include East Touch, a Hong Kong-based Cantonese magazine aimed at female fashionistas, the March issue of Vogue, and plenty of others.
Elle‘s editor-in-chief also provides a brief review of the new Apple Watch, concluding that:
“I want one. I’m sad that the Edition version costs $10K because it’s by far the prettiest, but I’m definitely a fan of the functionalities in the more accessible versions. I love the idea of having all the things you need to know – such as your next meeting – on your wrist at a glance. I love that it will prompt me to get up from my desk and move once an hour, and keep track of all my activity. And I love that it’ll discreetly tap me on the wrist (no more invasive rings and vibrations) when it wants me to read a message or to tell me I need to be somewhere. Is it going to change your life? Probably not in the way the iPhone did. But is it a fun new piece of arm candy that will look good on your wrist and impress the boys? Absolutely. Who hasn’t wanted to talk into their wristwatch, Get Smart-style?”
Source: Elle.com.au
