Apple Watch launch set for April, Tim Cook reveals


Apple Watch will ship in April, according to Tim Cook. Photo: Leander Kahney/Cult of Mac

During today’s historic Apple earnings call, Tim Cook dropped a subtle bomb on Apple fans by revealing that the Apple Watch is slated to launch in April.

“I’m using it every day and I love it and I can’t live without it,” Cook said.

While he didn’t give a specific release date for the wearable, it’s the first time Apple’s narrowed down the launch beyond “early 2015.” Cook said Apple considers “early” to be sometime within the first four months of the year, so the Apple Watch is right on target.

“To us, it’s sort of within the range,” Cook said of the April ship date.

Earlier rumors pointed to the Apple Watch being available in March or even by Valentine’s Day.

While some analysts have predicted poor sales for Cupertino’s smartwatch, most reasonable observers expect Apple Watch to dominate the growing wearables market and win the war for our wrists.

Cook said he’s impressed with the number of developers working on Apple Watch apps as well as with the quality of their work.

“We’re seeing some incredible innovation,” he said.

Pricing on the Apple Watch and Apple Watch Edition still haven’t been announced, but we expect there might be an Apple event between now and April to announce more details.

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  • RedNinjaX

    Personally I would consider “early” to be within Q1 of the year, but I guess April is close enough.

  • Barrett Jasper

    REALLY hoping this is a welcome change from the current choices out there. Not sure if I agree with the rumored 349.99 price tag but we’ll see…

  • disqus422

    And what would the Apple Watch do exactly? I mean the killer application found with it?