Check out how this former Apple employee announced his new baby

baby

Former Apple Online Store training manager Andreas Kleinke came up with a unique way of letting people know about his new family member.

How do you celebrate the arrival of a new member of the family? If you’re super Apple fan and former training manager for the Apple Online Store team Andreas Kleinke the answer is that you announce it in the same way Apple introduces a new product.

Adopting the minimalist design Apple is known for, Kleinke created a website for his new baby Jonathan, describing his son’s “20-inch seamless unibody enclosure,” “ten meticulously aligned fingers” and “maximum volume going all the way up to 120 dB.”

The site notes that parental sleep mode is disabled by default, and that gibberish comes as the pre-installed language, although additional language packs are available.

“The response has been truly amazing,” Kleinke tells Cult of Mac. “We already got hundreds emails from all around the globe, and there’s not a single mean one among them. Only very friendly people wishing the best. I’m sure Jonathan will be pleased, once he gets over that whole screaming thing.”

“I’m sure Jonathan will be pleased, once he gets over that whole screaming thing.”

Kleinke says he got the idea while in California last December. “We had only just learnt that we’ll be parents, and when we stopped by Apple’s company store in Cupertino, they had this baby onesie that had ‘Brand new mini’ written across it,” he explains.

That began Kleinke’s brain working and, by the time his baby’s due date was approaching, he was thinking about how best to break the news to friends and family, once the big day arrived.

“Since I was messing around with WordPress at the time, one thing led to another,” he says. “I even got around to making the site Retina-ready, but before I could get it responsive Jonathan arrived and I’m happy to say that responsive web design is the last thing on my mind right now.”

The specifications page can be seen below:

site

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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