Must-Watch Video: Jonny Ive and Others Geeking Out About the iPad

Jonny Ive is on top form in this iPad introductory video from Apple.

“It’s true,” he starts the video by saying. “When something exceeds your ability to understand how it works, it sort of becomes magical. And that’s exactly what the iPad is.”

BTW: There’s a higher res version on Apple’s homepage, but it’s taking a while to load.

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About the author

Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Apple, Apple Tablet, iPad, News |

http://www.zoomata.com Nicole Martinelli
Bad idea to use that remix of the Cure’s “In Between Days” …Ripe for a bunch of iPad feminine hygiene jokes, really…
Nefarious
Great journalism Leander. Point to a video on the Apple website.
Or is it just shameless profiteering from people’s interest in anything Apple, as per your lame book?
Justin
I thought the book was great!
Phil
I think it’s great, but boy are those guys full of themselves.
For me the best way to watch a movie is through my PS3 on my 42″ 1080p Samsung, and the best way to browse the web is on my 30″ Cinema Display.
Sometimes, fewer words are better.
http://www.mr2.org.nz John
The catch phrase is “Internet in you hand”. In most cases for me if is is faster than iPhone and the browser and apps are just as good, it might replace my current netbook, but I will still neeed my full laptop for work, and Mac Mini on my desk for other stuff.
Alex
Does Ives own a razor ?