Must-Watch Video: Jonny Ive and Others Geeking Out About the iPad

(4:39 pm PDT, Jan 27th 2010)

http://www.youtube.com/watch?v=sGiUoXB6IV4&feature=player_embedded

Jonny Ive is on top form in this iPad introductory video from Apple.

“It’s true,” he starts the video by saying. “When something exceeds your ability to understand how it works, it sort of becomes magical. And that’s exactly what the iPad is.”

BTW: There’s a higher res version on Apple’s homepage, but it’s taking a while to load.

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Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Apple, Apple Tablet, iPad, News |


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