Candy Crush Developer Ends Saga To Trademark The Word ‘Candy’ In U.S.

Candy Crush Saga

The company behind Candy Crush Saga has withdrawn its controversial trademark application for the word “Candy” in the United States, according to documents filed with the U.S. Trademark Office early on Monday morning.

Cult of Mac previously reported on developer King’s application to trademark “Candy” and “Saga” across all gaming platforms, resulting in the the International Game Developers Association calling the move “predatory.”

Another group of cheeky game developers also launched the CandyJam back in January — a protest game jam devoted to making video games with the words “Candy” and “Saga” in them.

According to a King spokesperson:

King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.

  • D R

    Completely misleading title, as now they will go after companies based of the already trademarked [in the US] “Candy Crusher”. And they are still going after the Candy trademark everywhere else.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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