Nokia has taken aim at the iPad before. Just last month, we reported on a somewhat Freudian ad for the Lumia 2520 which showed a male iPad user unable to connect with the fairer sex because of the “shortcomings” of his chosen tablet.
If that wasn’t enough to get you to drop your Apple products immediately, Nokia now returns with an even more searing indictment against the iPad: it will make you ignore your dog.
Taking place in a sunny park, the ad (shown above) depicts a woman walking her mutt, but unable to simultaneously look at her iPad, because the sun’s reflection makes the screen difficult to see. The woman retreats under a tree where the dog is unable to follow because… yeah, that bit’s never really explained.
In the end, the dog finds a new friend in a Lumia 2520 user who still ignores him in favor of his tablet, but at least ignores him in broad daylight thanks to the Lumia 2520’s brighter display.
“Get out and play,” the ad’s strapline reads. “The Nokia Lumia 2520 with full screen and best outdoor readability.”
To be honest, we’d rather keep our iPads and buy a cat..