Controversial New Baby Seat Comes With iPad Holder

Kids manufacturer Fisher-Price has been delving into the world of tech peripherals for some time now (they even came out with an e-Reader a couple of years ago). Their latest venture, however — a baby bouncy seat with iPad attachment — has stirred up controversy like nothing else the company has done.

Labeling the Newborn-to-Toddler Apptivity Seat for iPads “oppressive and destructive to young children”, the Boston-based Campaign for a Commercial-Free Childhood advocacy group is asking for a total recall — claiming that the product is not healthy for a baby’s development, and that its intended mission statement as the “ultimate electronic babysitter” encourages parents to leave their baby alone.

A 2011 report from the Academy of American Pediatrics suggested that children under the age of two should spend as little time as possible with screens.

So far Amazon ($52.15) has 129 customer reviews for the Newborn-to-Toddler Apptivity Seat for iPads — with 101 awarding the product one star out of five.


About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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