We knew this day has been coming for quite sometime now, but alas, the days of an ad-free Instagram are long gone.
The first official brand-sponsored ad was published to Instagram this morning courtesy of fashion brand Michael Kors. The ad features a Michael Kors gold watch surrounded by cakes and other trinkets with the title “Pampered in Paris,” making the fashion company the first to paid advertiser on the platform
Although many popular brands use their Instagram accounts as a form of marketing, the new sponsored ads will show up in your Instagram feed even if you aren’t following that particular brand. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like.
Sponsored ads will appear in your feed if your info matches up with certain target demographics an advertiser is aiming at, though Instagram has promised repeatedly it won’t go overboard on advertisement assault just yet.
Here are a couple more ad examples: