The rumors were right. Apple has unveiled iTunes Radio (previously dubbed ‘iRadio” by the rumor mill) in the iOS 7 Music app. The service works a lot like Pandora. You can create stations based on artists you like and share what you’re listening to over social networks.
There are featured stations as well as the collection you create based on your own tastes. iTunes Radio is built into iOS 7, the Apple TV, and an upcoming version of iTunes.
The service is free with ads, and if you have an iTunes Match subscription, there are no ads.
Alex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.