The Only Booth Babe At Macworld Is Made Of Cardboard [Macworld 2013]

boothbabeatmacworld2013

macworldbugSAN FRANCISCO, MACWORLD/iWORLD 2013 - The Age of Scantly Clad Booth Babes might be at an end.

There  are no booth babes at Macworld.

We walked onto the expo floor expecting our retinas to be attacked by skin, cleavage, thighs, and a thick aroma of sleaze, but there’s none to be found.

The only “booth babe” we could find is this cardboard cutout of some blonde advertising an iPhone necklace/case thingy. Surely this can’t be the only booth babe at Macworld, but after some heavy duty searching, we’re happy to report that it is.

Even though a few booth babes were out in full effect at CES, there is a serious dearth of them here at MacWorld.

Perhaps it’s in response to the boothbabegate controversy at Macworld last year, and the hullabaloo recently about the booth babe problem that’s plagued trade shows for decades. Reporter Connie Guglielmo of Forbes even started a petition to have them banned from CES.

She’s not alone. There’s been a growing chorus of anti booth babe sentiment recently in the tech press. Even a blog as male oriented as Gizmodo has called it out.

Have exhibitors woken up with a profound desire to no longer blatantly objectify women? We doubt it. We’ll ask around, starting with MacKeeper, which had a half-a-dozen scantily-clad babes roaming the floor last year. (See our great report on what it’s actually like to be a booth babe).

Maybe Macworld is leading the charge into the post booth babe world, where sex no longer sells product?
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  • TechShizzle

    I sure am getting sick of all this ultra-pc fear of offending or being offended.

    How about if we all just grow up quit being so thin-skinned?

  • Exodus_Honey

    TechShizzle – it’s not about being thin skinned or ‘ultra-pc’, it’s about being equal. Show a half naked dude holding a Microsoft Surface and see the kind of reaction you’d get compared with a woman in a bikini. There would be less wrong with the way many tech bloggers write about women if they wrote the same way about men. Of course, they don’t. This website is guilty of some outrageously sexist stuff too. It’s nice to see exhibitors at Macworld have an attitude towards women in the same century as the technology they’re exhibiting. I’m not even a woman and I can’t believe some of the stuff I read/see on tech blogs.

  • Adrayven

    TechShizzle – it’s not about being thin skinned or ‘ultra-pc’, it’s about being equal. Show a half naked dude holding a Microsoft Surface and see the kind of reaction you’d get compared with a woman in a bikini. There would be less wrong with the way many tech bloggers write about women if they wrote the same way about men. Of course, they don’t. This website is guilty of some outrageously sexist stuff too. It’s nice to see exhibitors at Macworld have an attitude towards women in the same century as the technology they’re exhibiting. I’m not even a woman and I can’t believe some of the stuff I read/see on tech blogs.

    Naw, it’s just that most are men attending.. I bet if it was mostly women, their would be half nakie men by the dozens. Chiseled jaws and all. Simple fact, sex sells. doesn’t’ matter.

  • WXMAN2001

    I feel sorry for all the nerds. The booth babes were about as close as they would ever get to a woman. Now they have to settle for cardboard cut outs.

  • MatthewHowell

    I’d be interested to know if product sales at Macworld either increase or decrease as a result of no booth babes – I’m assuming, of course, that products are actually sold there. Since I’ve never been to Macworld, I don’t know much about what goes on.

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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