If you have faith in the supernatural deity named Gene Munster, and believe with all your heart that Apple is going to release the iTV in 2013, then you’ve probably got all your pennies saved so you can drop some fat stacks on Apple’s flatscreen next year.
Apple products usually aren’t cheap, and we figure the iTV will be no different if Apple ever releases one, but according to a new survey, over 46% of Americans are totally fine with having to pay over $1,000 for an iTV.
This morning, Katy Huberty of Morgan Stanley, released info from a new survey of 1,568 U.S. heads of household that gauged the public’s interest in an Apple branded television. The survey discovered that an Apple iTV priced around $1060 would be the sweet-spot for 46% of Americans, as most people paid an average of $884 for their current TV set.
An interesting tidbit that the survey found was that 18% of Americans own a smart TV that connects to the Internet, but only 13% know they do, which further cements the argument that if Apple can create a TV that’s as easy to use as the iPad then they’re going to make billions.
Huberty’s note to clients says that the potential iTV represents a $13 billion opportunity for Apple and that Apple could either 1) become a full-blown cable service provider – we consider that to be highly unlikely – 2) Apple could replace cable set-top boxes with their own solution, or 3) Apple could bundle the TV with its existing Apple TV receiver – sounds like a no-brainer to us, but we wouldn’t be surprised if Apple’s approach on the market was a mixture of both option 2 and 3.
- Source Fortune