Decoding Apple’s iPad Mini Invite: What It Really Means

Decoding Apple’s iPad Mini Invite: What It Really Means

When Apple sends out invitations for their media events, they often include little hints as to what people can expect to be announced. The iPhone 5 event nvitation had the shadow of a gigantic five emerging from underneath the date, and the iPad 3 invitation showed off the clarity of the tablet’s still-unannounced Retina display.

In comparison, today’s invite for the October 23rd event doesn’t seem to have many clues as to what Apple is announcing. The design of the invitation doesn’t seem to mean much. However, the writers of Apple’s invitation have tipped their hat a little bit in the wording of the invitation: “We’ve got a little more to show you.”

What does it mean? Well, everything Apple is expected to announce next week is either a smaller version of an existing product (thinner iMacs, a 13-inch Retina MacBook Pro tear) or ‘mini’ (the iPad mini, a new Mac mini). It’s not a lot to go on, but it’s definitely a purposeful choice and a nod to the products we’ll see next week.

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  • Vinícius Porto

    Well, upper right, looks like a Brazil flag.
    Siri in Portuguese, perhaps…

  • FriarNurgle

    It also has vibrant colors, maybe indicating color options coming to a product line or product line extension (iPad mini)… yeah yeah, I doubt it too, but it’s fun to make wild speculations.

  • Jonathan Ober

    We’ve got a little more to show you – 8 letters – iPad Mini – 8 letters. Retina – 6 letters – 6 color bands on invitation…who am I kidding, I am just making this up for the likes.

  • Mirage299

    The way I got it was that the iPad mini is the ‘little’ and the ‘more’ indicates there will be more products announced during the event and not only the iPad Mini. Link to my post: http://www.alwarakiblog.com/2012/10/apple-send-out-invitations-for-october.html

    Peace :)

  • Andrew Broderick

    It looks like cmyk and rgb to me. Hello apple tv

  • MtnMikeBall

    MacStories.com pointed out that the colors and design are very similar to the invites for the original iPad event.

    http://www.macstories.net/news/apple-confirms-media-event-on-october-23/

  • dcdevito

    The “little” indicates the iPad Mini

    The Apple logo represents the Mac itself – a new iMac.

  • jayohem

    We’ve got a little more to show you – 8 letters – iPad Mini – 8 letters. Retina – 6 letters – 6 color bands on invitation…who am I kidding, I am just making this up for the likes.

    there are 7 colors in the picture- red, orange, pink, blue, light blue, yellow, and green

  • dcdevito

    MacStories.com pointed out that the colors and design are very similar to the invites for the original iPad event.

    http://www.macstories.net/news/apple-confirms-media-event-on-october-23/

    Good call. You could even say that this one is more ‘focused’ and streamlined.

  • jayohem

    It looks like cmyk and rgb to me. Hello apple tv

    what do you mean by cmyk and rgb??

  • Matthew Gonzales Landry

    There are seven levels getting to the core Apple. Isn’t the iPad mini supposed to be 7-inches?

  • Adam DjAlive Main

    Does no one else see the half guitar on its side with the yellow emanating out of it? We are supposed to get new itunes this month!

  • mr_bee

    Given the rainbow it’s kind of obvious isn’t it? This is the LGBT iPad.

  • volodoscope

    It looks like cmyk and rgb to me. Hello apple tv

    What? LOL do you know what that even means. CMYK? There’s no black in the colors. There’s no Cyan, either.

  • lambaline

    wonder what the new mac mini will look like. Im using one right now.

  • Dave Stephens

    It’s little.
    There is more of ‘em.
    Much more littles… Little iMac slices, the old-fashioned colored kind. Delicious. I wonder if there will be a multi-colored model? That would be cool.

  • extra_medium

    There are seven levels getting to the core Apple. Isn’t the iPad mini supposed to be 7-inches?

    Its 8 inches

  • IXDoubleDXI

    Signifies that the iPad mini will have a retina display. The Apple logo is rather large, as if it is zoomed in, and no blur or pixelation on the actual “White Apple” part. Just my $.02.

  • aardman

    With the Soviet Union now in the dustbin of history, I suppose parsing Apple’s event invites has replaced the practice of divining Soviet trends by analyzing who appears on the Kremlin balcony to watch the annual May Day parade and in what order they are standing.

  • assb10yr

    Means multi-colored iPad Airs

  • Benjamen Scott

    When I first saw the tag line, my thoughts were that the iPad is bigger, a “more”, version of iOS in comparison to the iPhone and iPod. Now we get the chance to see a smaller “more”, because Apple wants to show us a “little more”.

  • jayohem

    Does no one else see the half guitar on its side with the yellow emanating out of it? We are supposed to get new itunes this month!

    that is true, the new itunes is supposed to come out… so thats the “more” in the the tag line.

  • Dimi Cioly

    It’s focused on the Leaf itll be called the iPad Leaf.

  • Jonathan Ober
    We’ve got a little more to show you – 8 letters – iPad Mini – 8 letters. Retina – 6 letters – 6 color bands on invitation…who am I kidding, I am just making this up for the likes.

    there are 7 colors in the picture- red, orange, pink, blue, light blue, yellow, and green

    6 color bands…6 color bands…I never said 6 colors total ;)

  • SamuelBrock

    I have this feeling that the Mac mini might be Apple TV or Airport Express sized.
    It would be retarded, for RAM and Repairability, oh wait…
    If not this year, it might happen eventually.

  • gm808

    The colors are “shrinking effects” of the Apple logo.
    http://emilylhauserinmyhead.files.wordpress.com/2011/10/shrinking-woman2.jpg

  • etalkr

    Another clue: as you can see, on each side there’re 4 colors with 1 white blank, which means: a device would be 4/5 size of an existing product, that is iPad mini.

  • baby_Twitty

    I can see Jesus’ face on the top right area.
    I’m sure Apple is hinting that 23 October is also the date of the 2nd coming of Christ.
    i’m very sure.

  • JoachimArt

    I think what it means is.: “We´ve a little more to show you” is meant ironic, meaning the exact opposite, because so many products are coming. And also it indicates the scaled down products.
    Also I think the colours indicates the variety of products, like a rainbows colours. The top of the apple means it´s Apple that will announce them ;)

  • pullfinger

    I think the top of the Apple logo is bum shaped. I think Phil is going to bare his arse to the audience, and thus show us a little more of himself.

  • iMarle64

    My guesses would be the iMac refresh,the 13 inch MacBook with Retnia Display,iTunes update,and the iPod mini with the back casing coming in colors like the 5th gen IPod Touch.

  • Zach Oxley
    It looks like cmyk and rgb to me. Hello apple tv

    what do you mean by cmyk and rgb??

    Cyan, Magenta, Yellow, blacK
    Red, Green, Blue

  • jking316

    Whatever it is, I hope it means we can stand in line for 5 days to buy it.

  • Tommy Yap

    Notice that there is a big “m” made by the Apple logo? Indicates that the iPad “m”ini is here and the name is confirmed! And it might come in various different colors!

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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