Apple Ditched Google Maps A Year Before The Contract Expired

Apple Ditched Google Maps A Year Before The Contract Expired

Apparently, Apple made the decision to dump Google maps for iOS 6 was made more than a year before the contract with Google for their map system expired, says a new post at The Verge that cites “independent sources familiar with the matter.” Further, the choice may have caused Google to start development on it’s own iOS Google Maps app before it was ready to. These same sources say the potential app won’t be ready for several months.

Leaks around the controversial decision at Apple headquarters may have been part of the reason for Google’s own Google Maps event just before WWDC, when Apple ultimately announced iOS 6’s new maps app, says the Verge, which goes on to say that Apple was feeling neglected by Google, which had given its own Android-based Google Maps app more advanced features like turn by turn navigation. For the search-giant’s part, Google executives were unhappy with the current renewal terms, as well as with the less-prominent branding in the default iOS 5 and earlier Maps app.

Google chairman Eric Schmidt echoed these insider reports in a talk with reporters in Tokyo this morning, and is quoted as saying, “We think it would have been better if they had kept ours,” he said, referring to Google Maps. “But what do I know? What were we going to do, force them not to change their mind? It’s their call.”

Regardless, it seems as if the Maps competition is just another salvo in the all out battle between the two operating systems, iOS and Android. Apple had every right once the contract was up to switch services, and they did so. PLanning to do so before a contract is up is just smart, since it allowed the company to be ready when the terms of contract were finished.

Competition is usually regarded as a good thing, an engine driving innovation and quality. Unfortunately, when the competition involves such things as witholding critical upgrades like turn-by-turn navigation or releasing an inferior product due to contract negotiations, it’s consumers that lose out.

  • blackfrankbarone

    Is this article sayng that turn by turn wasn’t added on the iphone Becuz of google???

  • technochick

    I”m not buying this based on ‘sources’. that’s just too tabloid. sounds too much like someone at Google or someone that prefers Google wanting to make them sound like victims.

  • peter_yogi

    From what I understand, It’s google who was not adding more features to the iOS5 maps application therefore, Apple made a good decision to go with their app. On the other hand Apple didn’t make big enough impression on us, the users. I honestly feel like apple didn’t take enough time with the maps app. In order to create a database for maps that google has apple will have to catch up for couple of years. It’s simply impossible for them to get street view or improve the fly over feature in a short period of time. That is why google should create their own google maps for ios 6 and post it to the apple store so we can go on with our lives while apple fixes their mistakes. I really can’t wait till i can use street view on my iphone again. Note to google Just please make this new app 10x better than the youtube app because the old version of youtube was much better than the new one. I want to be able to lock my screen and still press play to hear the audio only from youtube videos. good night munchies :)

  • djkikrome

    I’ve understood that google is the one leaving features out for the iOS and because of this I’m fine with Apple taking time to perfect the Map app. I’m done with google. Free turn by turn on their own phones but they gimp the iOS? Not good for me or other users. They will add the features missing before if they have to compete with Apple directly for the Map service. But because of Apple like always, Google will step up. But for me, it’s too little too late for Google. Hello Apple Map App. I’m patient.

  • kavi
    Is this article sayng that turn by turn wasn’t added on the iphone Becuz of google???

    Yes. Google’s little “lets gimp the maps app on the iPhone” game, has caused all this. If voice turn by turn was available on android for a while now, then whats their excuse for not adding it on iOS? Greed. Google should be looked into for their anti trust behaviour and their executives fined or jailed.

    U fanboys are really pathetic and lame, whoo whoo lets mock google and be saviour for apple. Come u arrogant idiots, do u really think thats what happened. Apple needs sober kids like you to be profitable or zombies like you to believe them without ur mind.

  • kavi

    Getting tired of all this map nonsense. Let’s talk about something great, like Siri

    Ha ha ha, u got furious that apple did a mistake by taking new path on this maps issue and now u want to talk something to feel good or not to feel lame about yourself owning an iphone

  • joewaylo

    Is this article sayng that turn by turn wasn’t added on the iphone Becuz of google???

    Or you might say a lot of features that Google has now which is left out because of Google.

    Google Search core embedded, Google Navigation core embedded, Indoor Navigation built into Google Navigation, Google Wallet, and more

    They may even make a better weather app

  • Ed_Kel
    Is this article sayng that turn by turn wasn’t added on the iphone Becuz of google???

    Yes. Google’s little “lets gimp the maps app on the iPhone” game, has caused all this. If voice turn by turn was available on android for a while now, then whats their excuse for not adding it on iOS? Greed. Google should be looked into for their anti trust behaviour and their executives fined or jailed.

    U fanboys are really pathetic and lame, whoo whoo lets mock google and be saviour for apple. Come u arrogant idiots, do u really think thats what happened. Apple needs sober kids like you to be profitable or zombies like you to believe them without ur mind.

    How much is Google paying you to troll Mac sites? And we’re the ones being called arrogant and zombies.

  • dsb194

    Would Apple and Google like to remember that they are in business to provide the customer with a service. I don’t care who did what to whom. I do care that a product has been ripped from my iPad and I no longer have access to Street View, either via the new Apple Maps or Google Maps. This is a function I use for work, not play. Does anyone know how to go back to iOS5?

    I am old enough to remember when Microsoft abused its customer base and Apple was on its knees.. Google didn’t exist… Much more of this toy throwing rubbish and we will all be looking to use the next customer focused business… Or create it…

  • Tallest_Skil

    Would Apple and Google like to remember that they are in business to provide the customer with a service.

    Google did not provide their customer (Apple) with a product (us). Apple chose to stop being a customer of Google.

    This is a function I use for work, not play.

    Yeah, I’m SURE of that… Where’s the roll eyes emoticon?

    looking to use the next customer focused business… Or create it…

    Huh. Sounds familiar… where have I heard that recently… OH. RIGHT. APPLE MADE THEIR OWN MAPPING SERVICE BECAUSE GOOGLE STOPPED CARING ABOUT BOTH THE PRODUCT (US) AND THE CUSTOMER (APPLE).

About the author

Rob LeFebvreAnchorage, Alaska-based freelance writer and editor Rob LeFebvre has contributed to various tech, gaming and iOS sites, including 148Apps, Creative Screenwriting, Shelf-Awareness, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef, and send him a cookie once in a while; he'll really appreciate it.

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