It’s hard to believe that Apple ever faced a time where most consumers thought Macs are underpowered, pricey heaps of junk. But back in 1997 things were not looking good for Apple and it was hard to convince people that buying a Mac was worth it. The answer? Create a CD full of Apple propaganda that fans can use to convince their friends to buy a Mac.
In 1997 Apple created the MacAdvocate CD-ROM that was free to any Apple fans who requested a copy. Dan Frommer recently unearthed his copy of the 1997 Apple MacAdvocate and found it was full of a funny Apple propoganda and ugly 90’s graphic.
Take a look at how Apple tried to convince people that Macs were cool in the 90’s:
The was the first screen you saw when loading up the MacAdvocate CD-ROM
Apple’s “Dreams” contest gave users the opportunity to film their own 30-sec Apple commercial that could be seen by millions
Apple just bought NeXT when the MacAdvocate CD was released, so they created a document explaining why it was genius of them to do it.
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is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r