Why Google and Apple are the Athens and Sparta of Technology

Why Google and Apple are the Athens and Sparta of Technology

Google and Apple are the Athens and Sparta of the tech industry. It’s in the DNA of both companies to rule the tech world. They will battle each other for supremacy and, in the process, greatly diminish each other’s power and reach. United, they could accomplish anything. But they will not be united. They will become increasingly divided.

It’s a Greek tragedy unfolding before our very eyes.

Here’s what I’m talking about.

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  • Tallest_Skil

    Apple is Sparta. Google is Athens. While Google caves, Apple fights.

    And 300 Apple engineers are worth ten million of anyone else. Unless, of course, there’s an Eric Schmidt in the group to sell them down the river.
  • Jason Feriani

    While Google defends open source and has a goal of innovation through open source develipment
    . And Apple would rather make more money off you. Who do you think Is more to blame for this tragedy as you call it. Instead of reaching out to google they would rather throw a lawsuit out at Google’s partners. Wasn’t Apple using google maps up until ios6?

  • Jason-Ginny Blosser

    You might be wrong.  Look at Canon and Nikon.  Competition forced both companies to become better and put out quality products.  It’s a win-win for consumers.  

  • theobserving

    there’s an oracle joke in here somewhere.

  • Bombolini Enzino

    without the struggle between Sparta and Athens there wouldn’t be no Parthenon, wich was funded with the gold of the Delian League. So this battle is not necessary bad, not for us.

  • FilthyMacNasty

    With the exception of some interesting factoids concerning ancient Greek city-states, the article Mr. Elgan linked to clearly paints Apple as the aggressor against a harmless, “open” artistic community embodied as Google.

    “And like Sparta, Apple expects to control what it controls totally, and for others to stay out of Apple’s business. Rivals who challenge Apple for dominance on its own territory are to be crushed.”

    “Like Athens, Google can’t help constantly expanding its scope until it inevitably overlaps into Apple’s spheres of influence.”

    Poor little Google. This article makes it seem as if Google actually INVENTS stuff on its own. We all know how ridiculous that premise is. As Tim Cook stated recently (and I’m paraphrasing), Apple wants other companies to stop living off Apple’s innovations, and start doing some honest work of their own. Since when has Apple ever been afraid of competition? Apple controls the industry because Apple innovates. The others merely follow. Poor little Google shamelessly copies anything it can get away with, and nobody knows that better than Eric Schmidt. Sorry, Mr. Elgan, Apple has every right to protect its intellectual property, the same right that you have.


    “But Google eventually transformed Android to look and feel a lot more like the iPhone operating system. It was all screen and no keypad, with swiping and pinching gestures and an app store model for apps.”

    Eventually transformed? Try outright thievery. Android, as the whole world knows, is a complete rip-off of iOS.

    “It looks to me like Apple has become obsessed with Google to the point where they are making irrational decisions. The Wall Street Journal has even called it Apple’s ‘crusade against Google.’”


    Perhaps Mr. Elgan can enlighten us as to what, exactly, these “irrational decisions” are. In the article, he merely points out what is reported here at C of M almost daily: Apple creates, Google copies, Apple fights back. Cycle gets repeated. But Apple is irrational?

    Wasn’t Mr. Elgan opining a few days ago about the fact that he is somehow blacklisted from attending the really cool Apple events, when in reality he is just trying to be fair and balanced in his reporting? Well, this article reads like it came from the PR staff at Google headquarters.

    Hell, after reading the nauseating essay he just wrote, and then linked to from this site (thus making more click bait money), if I were Tim Cook, I wouldn’t let Mr. Elgan anywhere near the building.

     

     

  • Jason Feriani

    With the exception of some interesting factoids concerning ancient Greek city-states, the article Mr. Elgan linked to clearly paints Apple as the aggressor against a harmless, “open” artistic community embodied as Google.

    “And like Sparta, Apple expects to control what it controls totally, and for others to stay out of Apple’s business. Rivals who challenge Apple for dominance on its own territory are to be crushed.”

    “Like Athens, Google can’t help constantly expanding its scope until it inevitably overlaps into Apple’s spheres of influence.”

    Poor little Google. This article makes it seem as if Google actually INVENTS stuff on its own. We all know how ridiculous that premise is. As Tim Cook stated recently (and I’m paraphrasing), Apple wants other companies to stop living off Apple’s innovations, and start doing some honest work of their own. Since when has Apple ever been afraid of competition? Apple controls the industry because Apple innovates. The others merely follow. Poor little Google shamelessly copies anything it can get away with, and nobody knows that better than Eric Schmidt. Sorry, Mr. Elgan, Apple has every right to protect its intellectual property, the same right that you have.


    “But Google eventually transformed Android to look and feel a lot more like the iPhone operating system. It was all screen and no keypad, with swiping and pinching gestures and an app store model for apps.”

    Eventually transformed? Try outright thievery. Android, as the whole world knows, is a complete rip-off of iOS.

    “It looks to me like Apple has become obsessed with Google to the point where they are making irrational decisions. The Wall Street Journal has even called it Apple’s ‘crusade against Google.’”


    Perhaps Mr. Elgan can enlighten us as to what, exactly, these “irrational decisions” are. In the article, he merely points out what is reported here at C of M almost daily: Apple creates, Google copies, Apple fights back. Cycle gets repeated. But Apple is irrational?

    Wasn’t Mr. Elgan opining a few days ago about the fact that he is somehow blacklisted from attending the really cool Apple events, when in reality he is just trying to be fair and balanced in his reporting? Well, this article reads like it came from the PR staff at Google headquarters.

    Hell, after reading the nauseating essay he just wrote, and then linked to from this site (thus making more click bait money), if I were Tim Cook, I wouldn’t let Mr. Elgan anywhere near the building.

     

     

    I could go on and on about the things android has offered far longer then the iPhone, tether,turn by turn, Widgets, live wallpaper, data live wallpaper, google maps :), notification pull down, lock screen app access, the list goes on. And this isn’t really google against apple, in the hardware field its apple against everyone else, in software its apple against open source which cones from google and many many others outside of google. So really its a joke, and why apple can’t touch google, there really isn’t a reason to. They do on the other hand have to make it hard for the likes of Samsung, and HTC; Why, because they are scared of the threat of becoming anything but #1, its a shame.

About the author

Mike ElganMike Elgan writes about technology and culture for a wide variety of publications. Follow Mike on Google+, Facebook and Twitter.

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