As technology and always-connected devices become more pervasive in our daily lives, companies, think-tanks, government agencies, non-profits, and other organizations have access tremendous new pools of information about virtually anything on the planet. The challenge of such a “big data” world is how to aggregate that information, analyse it, make substantive conclusions, and then package in a useful form.
Making sense of data and communicating the results in a concise and effective manner is such a big challenge that many organizations will pay research firms and think-tanks to analyse and package data form them – often as static snapshots with pages of text and charts and accompanying PowerPoint files.
The ability to access real-time data in a useful way is one of the things that makes MeLLmo’s iPad app Roambi a great business intelligence tool. Today, however, the company announced that it’s taking Roambi a step further and allowing companies to turn the Roambi’s dynamic and interactive data dashboards into full-fledged iOS apps in their own right and market them in the App Store.
The new feature is called ESX Platform. Roambi users can build interactive data visualizations and reports filled with charts, graphs, and other visual elements that communicate information in easily digestible formats. They can connect to various back-end information sources (public and private) to pull data. Then they can use ESX Platform to package data as a fully independent native iOS apps.
This is a great feature internal to a company or organization because it presents executives and managers with a simple app designed around the data that they need. It’s also a great option for research firms, think tanks, and organizations that need to provide content to business or government leaders in general. Likewise, it’s a powerful tool for business consulting companies hired to develop a presentation around specific data points. In similar capacities, the ability to provide interactive infographic-style visualizations in a compelling manner is a great fit for marketing professionals, sales teams, lobbyists, and advocacy groups.
MeLLmo CEO Quinton Alsbury describes the new service as a major advance for data visualization and organizations that need to communicate data more effectively.
For a lot of companies, if customers purchase info from them, the delivery mechanism is an email with a Powerpoint, or and Excel spreadsheet. Now they can package it up into whatever visualization they want from the available suite and have it be their app, and they can sell it or they can give it away.
The new service won’t be free. That isn’t surprising considering that it leverages a lot of technology and the fact that companies can make money off their ESX Platform apps. Pricing for the service isn’t yet available.
Roambi also offers a lite version for individual use.
While this is a great feature for a range of companies, perhaps the biggest benefit from Roambi and ESX Platform is that it illustrates how versatile and powerful the iPad can be in a business or government environment.