To Push Windows Tablets, Microsoft Makes Supporting iPads More Expensive

To Push Windows Tablets, Microsoft Makes Supporting iPads More Expensive

Microsoft changes Windows licensing rules to spur Windows RT tablet sales

Microsoft is using its home field advantage in the business market to alter the playing field between its upcoming low cost Windows RT tablets (formerly called Windows on ARM or WOA tablets) and the iPad. To date, the iPad has been the business and enterprise tablet of choice and that gives Apple a significant leg up over competing Windows RT tablets.

Aiming to neutralize that advantage, Microsoft has written Windows 8 licensing for enterprise organizations in a way that makes supporting the iPad and other non-Microsoft devices more expensive – essentially penalizing companies that opt for the iPad and want to use a virtual desktop (VDI) solution such as those from Citrix and VMWare for remote access to a Windows desktop.

At issue is the licensing for accessing Windows virtual desktops from a mobile device, an issue that made news recently when OnLive launched its OnLive Desktop service. Initially, that product gave users free access to a Windows 7 desktop and Microsoft Office. The company later switched to offering a Windows Server desktop instead to comply with Microsoft’s licensing agreements.

As the OnLive case showed, Microsoft is pretty good at making it cumbersome and expensive for companies to offer Windows 7 virtual desktops to iPad and other tablet users (see our previous coverage for all the gory details).

With the enterprise edition of Windows 8, Microsoft is simplifying the terms. The company is creating a new type of enterprise license for non-Windows personally owned devices called a Companion Device License (CDL), which grants each user the right to access a virtual Windows 8 desktop from up to four devices.

That piece of the pie doesn’t sound so bad. In fact, it streamlines virtual desktop licensing considerably. The twist is that companies who purchase Windows licenses through Microsoft’s software assurance program, which guarantees updates and spreads out payments for software, automatically get Windows RT Virtual Desktop Access (VDA) Rights for each Windows 8 license – meaning that for each PC covered by software assurance, a Windows RT tablet has the right to access a virtual desktop hosted by the company.

As Paul DeGroot, principal analyst at Pica Communications, a Microsoft licensing consultancy  told CRN the new model is “basically a penalty for not buying a Windows RT tablet.”

This could be a game changer for some organizations, particularly those that haven’t begun integrating iPads already.

It could also be irrelevant to many companies – if a company doesn’t provide VDI access to a virtual Windows desktop, then the issue is a moot point. Given that native apps are generally considered a better way to work on an iPad than a virtual desktop, this may not entice many businesses to Windows RT in and of itself. That’s going to be particularly true where the infrastructure to support the iPad is already in place.

Then there’s the question of how users will respond to IT making a decision for Windows RT and against the iPad. The consumerization of IT and BYOD programs have given employees much greater choice and control of device selection. Even if it’s an added cost, companies may end up opting to buy CDLs for users that insist on using the iPad and other non-Microsoft devices.

  • gnomehole

    Sounds like a job for the DOJ.

    THe fact that Microsoft doesn’t really adopt an “any device, anytime, anywhere” policy is why, as an architect, I no longer push Microsoft in the enterprise. This type of action shows they don’t know their core business. They sould WANT to sell Windows on the iPad.. as well as Office. Do they sell hardware? They don’t understand what it takes to be an enterprise player in the new world. This will be the death of them. (it already is)

  • nefan65

    I agree with gnomehole. Our organization is already working on the future, and that future being non-M$. Our CRM is already cloud based, and email is next. We’re already looking at Document solutions, such as Libre, or similar. Our one core application is being ported to a Web based system, so at that point it won’t matter what we use on the desktop. I suspect we’ll go Linux Mint, or similar.

    I can’t wait to be honest. M$’ licensing fees are outrageous, and there is no clear benefit to using them anymore.

  • joewaylo

    This sounds like it’s anti-competitive. They’re jacking the prices against enterprises for using a nonMicrosoft machine, and in order to save money they need to tell everyone we only allow Microsoft products on our network and ban anyone connecting to their network as a NonMicrosoft product to save money.

  • Cameron Huff

    Not a surprise..Microsoft doesn’t seem to be able to compete so they’ll cheat. Makes me glad I moved to Mac/Linux a few years ago. I only use Windows for games

  • Andrew John

    Well in most countries this is anti competitive and will breach the law. It shows how stupid M$ are. They should have done what Apple did. Build the device, then add cloud services which, conincidentaly, only work with iOS apps or Apple hardware. Again, M$, five years behind the rest. Ugh!

  • Doctor007

    Speaking of being five years behind – how damn ugly is that device? Doesn’t inspire me to want one in my hands.

  • Steven Zahl

    Bye MS

About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

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