The Race is On: Kindle Fire Outsells 16GB iPad at Best Buy [Report]

The Race is On: Kindle Fire Outsells 16GB iPad at Best Buy [Report]

Photo by beX out loud - http://flic.kr/p/5qzzNq

Here comes more evidence Amazon’s $199 Kindle Fire tablet is Apple’s first serious rival in a tablet war so far strewn with the corpses of the iPad’s Android-based victims. In the first skirmish between the two tablets, the Kindle Fire is outselling the 16GB iPad on Best Buy’s website.

At the website, the Kindle Fire sits atop the 16GB Apple tablet when consumers search for the best-selling units. However, Apple iPad remains No. 2, No. 3 and No. 5 out of the electronic giant’s top-five tablets. Still, after the Kindle Fire, Acer’s 8GB Iconia Tablet is the only other Android-based unit on the top-five, placing No. 4 on the Best Buy website.

Why is the Kindle Fire doing so well? Start with the Amazon device being newer than the iPad 2, which has been in the market for more than six months. Then there is the $199 price tag for the Kindle Fire versus $499 for the 16GB iPad 2. Perhaps the strongest selling point is one Apple has profited from already: a ready-made ecosphere where Amazon Fire tablet buyers can easily buy Amazon music, e-books, apps and cloud storage. This tightly-woven interface is unique for an Android device, attracting all of the Kindle e-reader owners, as well as consumers already using Amazon’s other services.

But should Apple be quaking in their boots about this new challenger? Hardly.

“We believe the iPad still stands out as the industry standard in terms of software integration,” writes Barclays analyst Ben Reitzes. Although the Kindle Fire is new, reviews are coming back and they are not all glowing. Other than the low price, reviewers focused on the Kindle Fire’s lack of camera, microphone, GPS, Bluetooth, calendar or even a note pad. Other reviews mentioned the animations on the Kindle Fire were not as slick as the iPad.

Beyond whether the iPad or the Kindle Fire is the top-selling tablet online at one retailer, the potentially more important point is how the Amazon device could change the market. Rather than the iPad swimming in a pool with dozens of tiny pirahnas, the new Android tablet could instead make it a two-way contest between two large sharks.

  • Guest

    Realy cult of mac ??! Like 2 weeks late!

  • redrubicon07

    Hope they get this figured out first.

    http://www.zdnet.com/blog/netw

  • FriarNurgle

    Wonder what the return rate will be on the kFire? I’m sure many will be satisfied but my buddy was able to get some hands on with one over the weekend and gave it a thumbs down. Guess it’s rather laggy, unresponsive, and the lack of a hardware buttons really sucks. 

  • FriarNurgle

    Wonder what the return rate will be on the kFire? I’m sure many will be satisfied but my buddy was able to get some hands on with one over the weekend and gave it a thumbs down. Guess it’s rather laggy, unresponsive, and the lack of a hardware buttons really sucks. 

  • 1TheTruth11111

    I thought the other sites already mentioned that The Kindle Fire is showing as number 1, because it is just offered at one size (16GB). 

    The iPad on Best Buy website is offered in like 18 different offerings (Black, White, 16GB, 32GB, 64GB, AT&T and Verizon).  Each of these offerings are ranked in the top 25 (including 2,3 and 5).  All together the iPad is probably selling well more than 10 times as much as the Kindle.  Considering the iPad 2 is the same product across the board just with different storage sizes…..COM report is flawed.  Stop baiting for this was already solved.

  • Ed_Kel

    But does it outsell the 16GB iPad at the Apple Store??

    …bazinga…

  • Twatter Corleone

    ROFL if you add all the iPads the iPad is Number 1 !!!!

  • Lisa8755

    @readers:disqus  my roomate’s mom made $184486 so far just working on the laptop for a few hours. Read more on this web site http://y.ahoo.it/OjyKK

  • cassandralite

    In other news, Toyota Camrys outsold Rolls Royces…but were criticized for not coming with chauffeurs. 

  • dusteallen

    Thank you @cassandralite:disqus These two are not even in the same market. I’ve thought about buying a Kindle Fire, but I know it can do far less for me than my iPad can, just to take on my morning commute. People aren’t buying Fires to help run their industry or to “replace” their personal computing. People are buying Fires for pure entertainment value because that is all it can do. Wake up. Of course something that is $200 is going to outsell something that is $500 when all you want is something to watch/read your Amazon media on.

  • lb51

    I notice that the ‘review’ tab at best buy.com for the Fire does not exist.

  • Ed_Kel

    Right on. How could you compare a $200 product to a $500 product? They aren’t in the same market…

  • Jordan Clay

    But the Kindle Fire outsells the iPad on Amazon.

  • Jordan Clay

    This is what I’ve been saying all along.  People keep yelling how it can’t do everything an iPad can, And that is the entire point of the Kindle.  It strips out the unneeded functionality and therefore strips out $300.

  • fartil3

    wow, it seems like somebody is getting it (in a good way). These stories are getting old and tiresome. Fire is cheaper for a very good reason, and therefore does not belong in the same category as the iPad. Furthermore, we also know that amazon is making zero overhead on the kindle, so i don´t think Apple has a whole lot to worry about.

  • 300AShareMakesMeSmile

    And in other breaking news:  The Nissan Sentra outsold the Mercedes Benz CLC-class sports coupe by at least a four to one margin.  Mercedes-Benz headquarters was in a tizzy trying to figure a way to slow down Nissan Sentra sales.  They wondered if they should lower the price.  After thinking it over for about a minute, they came to the conclusion.  Who gives a flying f*ck about Nissan’s Sentra since they weren’t in the same class and there are enough people who just have to have a Mercedes-Benz at any price.

    I’m curious to find out if there were many returns of Kindles after consumers used it for a while and were dissatisfied.

  • vistarox

    No, No… THIS CAN’T BE TRUE. Apple is perfect. iPad is perfect! How can an inferior tablet be beating us! Hail Apple! DEATH TO AMAZON!

  • kali

    ZZZZZZZZZZZZZZZZZ…..the iPad is like the Iphone, destined to go down once the droid tablets corner the market. The last worldwide sales shows that Android tablets went from 2% of the market to 27% of the market in 2 quarters. Ho-hum, familar story.

  • tabgrip1

    Yeah, I bet one of the main reasons really is the lower price. But when it comes down to it, I always believe that before shelling for anything, price doesn’t necessarily equate to longevity and quality.

  • John Stramiello

    and what does that picture have to do with the article exactly?

  • stmike

    Can’t believe 1 Kindle is outselling the 16GB iPad.  Oh, wait!  How many iPads are there?  6 total iPads available.  Sure Kindle is on fire if there was only 1 iPad.  Too bad, Best Buy in an effort to promote sales are fudging the sales totals.

  • stmike

    Can’t believe 1 Kindle is outselling the 16GB iPad.  Oh, wait!  How many iPads are there?  6 total iPads available.  Sure Kindle is on fire if there was only 1 iPad.  Too bad, Best Buy in an effort to promote sales are fudging the sales totals.

  • imajoebob

    Who goes to BestBuy.com over Apple.com to get an iPad?  

  • Ed_Kel

    …Double bazinga…

    But there’s a good point to be made. Like @imajoebob said, who cares about Best Buy’s numbers, I would buy an iPad at an Apple store over Best Buy anyday.

  • CharliK

    Really. Best Buy.com sells x 16 GB wifi iPads one week and x+1 Kindle Fires and you are going to say that the Fire is a serious issue. 

    Forget about the fact that every one of the other 18 iPad models was selling just under the Fire so over all they were probably 10 to 1 on the Fire. 

  • CharliK

    actually 18

    3 wifi only in black
    3 wifi only in white
    3 ATT in black
    3 ATT in white
    3 Verizon in black
    3 Verizon in white

    against 1 Fire that only has to sell x+1 to be the ‘best selling’ and that is rarely adjusted for returned units

  • Ailsa Charles

    yeah, all of this owe to the lower price, but I believe the quality and experience is the most minds at last. I would stick with the iPad as the nice experience with it.  And the iPad is not win at some degree, it has been used in so many areas: business, teaching, medical…  And creat a chain reaction, let app developer’s like iFunia those who service for it are booming too. 

  • AdamC

    Still on the market share drug?

    Time to call it a day and iPhone sales isn’t exactly falling off a cliff is it.

    And people are not queuing, ah hem, queuing still to buy the iPhone so what are you talking about.

    Oops I forgot there are people out there who hate Apple for being so successful.

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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