Diving Demand for Anything But iPads Make a Monkey Out of Gorilla-Glass Creator

Diving Demand for Anything But iPads Make a Monkey Out of Gorilla-Glass Creator

Photo by Titanas - http://flic.kr/p/8Key8u

The company making ‘Gorilla Glass,’ the tough material used by iPhones and iPads, today announced a 25 percent drop in sales due to lower demand for tablets. Corning cut its outlook after saying it will increase LCD glass production by just 5% to 10% instead of the expected 20% or more.

Sale of Gorilla Glass will fall 25 percent compared to the previous quarter, below the 15 percent fall-off Wall Street expected. Corning attributes the decline to “lower worldwide demand for cover glass for tablet computers.” The decline in Gorilla Glass could be directly tied to the trouble Android-based tablets have had competing against the iPad.

The company announced Samsung Corning Precision Materials, a joint venture with Korean-based Samsung Electronics, would produce just 5 percent to 10 percent more glass than the previous quarter. It is intriguing that while Samsung’s Galaxy Tab tablet uses Gorilla Glass, the Galaxy Nexus smartphone apparently does not. Apple has had a measure of success stymying Samsung’s tablet throughout the world.

Another potential user of the Corning Glass was RIM’s PlayBook tablet, which never gained any traction against the iPad. Unknown is whether Amazon’s Kindle Fire, one of the first non-iPad tablets to approach the popularity of Apple, employs Gorilla Glass.

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  • warrengonline

    Go Go Gorilla Glass.  You’re the best at what you do in my book.

  • “fanbois”

    Does anyone know for sure that Apple uses Gorilla Glass? Corning’s Gorilla Glass page does not list Apple, though the page also says not all of its customers are listed. Apple does not specifically say it uses Gorilla Glass either.

  • “fanbois”

    Does anyone know for sure that Apple uses Gorilla Glass? Corning’s Gorilla Glass page does not list Apple, though the page also says not all of its customers are listed. Apple does not specifically say it uses Gorilla Glass either.

  • tekunoloji

    Apple uses “chemically strengthened glass” it’s not GG. Most likely not. Apple likes to use its own technologies.

  • GregsTechBlog

    I thought the original iPhone had it, but I’m not sure if current ones do. 

  • SevanGrim

    apple likes to make it seem that way. Remember they adopted Intel’s Light Peak technology and renamed it THUNDERBOLT. Its the same tech, they just didnt want people to google it and be directed to intel’s demo’s about it.
     im pretty sure they do use it, and just dont like broadcasting other companies names. you know, in case they discover a way to phase them out of their devices.

  • aaronachnid

    Yeah, I didn’t think that they did any more. The first line of the article might be a bit misleading really. After all, if any company was to be making the glass for iPads, surely they wouldn’t be losing money, regardless of what other pies their fingers may be in.

  • s34ntx

    According to Isaacson’s biography of Steve Jobs, Apple has used Corning’s Gorilla Glass since the very first iPhone.

    I have not however, seen or read any official statement from Apple saying so, for what its worth.

  • Jonathan McDonald

    Your wrong. Apple uses Corning’s GG but nether company advertises it for competitive reasons.  This has been going on for years, but it also has been mentioned in the Steve Jobs Bio.

  • cliqsquad

    Dipshit you couldn’t be more wrong of if you tried. Stop making shit up and look for facts instead. 

    Apple named it Thunderbolt with the support of Intel and filed the trademark, and transferred it back to Intel, who is marketing it as Thunderbolt with Ivy Bridge platform.

    “renamed it THUNDERBOLT. Its the same tech, they just didnt want people to google it and be directed to intel’s demo’s about it.” This is pure hyperbole. You can Google ThunderBolt I/O and find out that it is light peek and now Thunderbolt I/O and that it belongs to Intel. Apple and Intel worked together on the Tech and in return Apple got to bring it to market first.

  • prof_peabody

    I’m pretty sure that the deal here is Apple uses a very similar product to “Gorilla Glass” and that the reason they do so is the “Gorilla Glass” people were asking too much in terms of advertising and name placement.  

    “Gorilla Glass” is just a brand name, there are several other glasses made by different companies with the same properties.  

    The way I heard it, “Gorilla Glass” tried to strong-arm Apple into advertising for them by putting their name on the iPad/iPhone boxes and Apple told them to take a hike.  

    That’s just a rumour, but it’s at least as accurate as all the other theories being pulled from dark orifices in this very thread. ;-)

  • SevanGrim

    wow angry much? lol relax.
    Apple didnt work with them on it, they paid for it. Intel made it, and Apple brought it to market when they saw it. But intel was hyping and demoing Lightpeak in early 2010 with no mention of Apple.

    what happened was Apple wanted this great tech to be the next thing that they get exclusive early rights to, so they paid for the marketing. Buuutttt they wanted it to look like brand spanking new “how on earth does apple do this?” tech to the brand-hunters who dont know much about technology. So they changed the name… which intel didnt mind because they dont care about what the average comp illiterate thinks. They know that if Apple uses this tech, there is a very large chance it will become the norm. So Intel gets notoriety and money for work they already finished, and apple gets to LOOK like they are the first to find and use this tech. Now, whenever anyone says they are using Thunderbolt in their computers (even intel), people can make the easy mistake of assuming they are using apple tech… not intel tech. They do it all the time, and if you dont think they arent then its working.ever heard of IMAGINATION TECHNOLOGIES and ARM HOLDINGS? No?  well, they are largely responsible for the I5 chip… look it up.
     
     They are not trying to trick the person who realizes that every electronic device is made out of parts from multiple companies. But they arent trying to GIVE you information about other companies either. If you want to do a websearch, then yes fine, Thunderbolt was designed by intel. But if your just going to listen to our ads… THEN BEHOLD THE MACBOOKS THUNDERBOLT TECHNOLOGY! compatible with our Thunderbolt displays and hard drives!

  • baby_Twitty

    Chill guys, stop arguing.

    Maybe Apple has been using King Kong glass all this while? 

    whats the big fuss?

  • Rjp9200

    I’m confused as to why one would think that, if both of these companies use Corning’s glass, Corning would cut back on sales of the glass. If both competing companies use the GG then either way the glass is going into the devices. My point is, whether you by an iPad or a Galaxy Tab, you at still buying gorilla glass. So, Corning is making the sale either way. Given that both tech companies use GG.

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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