Case company Hard Candy sold thousands of cases for a mystery Apple device that it believed Tim Cook would unveil yesterday.
Customer’s were so excited by the prospect of a jumbo iPhone with a 4.44-inch diagonal screen, they pre-ordered a couple of thousand cases based on the rumor.
“Crazy day,” said Hard Candy CEO Tim Hickman after the Apple event. “We have to cancel a few orders. Two thousand cases were ordered since you ran your story. That’s bad ass! Apple consumers love, love, love to play in this world.”
Early on Tuesday morning, a few hours before Cook’s keynote, we reported that Hard Candy was making 50,000 cases for a mystery Apple product with a much larger screen than most people were expecting.
But contrary to Hard Candy’s expectations, the device wasn’t unveiled.
Nonetheless, Hard Candy still plans to make the molds for the cases. Hickman believes Apple may still introduce the device — though when he doesn’t know when.
“We are still continuing the process of making the molds,” he said. “Why not? Apple’s gotta rock a new iPhone eventually and the data did come from somewhere.”
Hickman was pleased that some of the company’s intelligence was dead on.
“We got the iPhone 4S right and will have fresh designs for that model,” he added. “And the designs (for the mystery product) must have been pretty good! Black Bubble Case was number one, followed by Orchid.”