Case Company Sells 2,000 Cases For Apple’s No-Show Mystery Device [Exclusive]

Case Company Sells 2,000 Cases For Apple’s No-Show Mystery Device [Exclusive]

Case company Hard Candy sold thousands of cases for a mystery Apple device that it believed Tim Cook would unveil yesterday.

Customer’s were so excited by the prospect of a jumbo iPhone with a 4.44-inch diagonal screen, they pre-ordered a couple of thousand cases based on the rumor.

“Crazy day,” said Hard Candy CEO Tim Hickman after the Apple event. “We have to cancel a few orders. Two thousand cases were ordered since you ran your story. That’s bad ass! Apple consumers love, love, love to play in this world.”

Early on Tuesday morning, a few hours before Cook’s keynote, we reported that Hard Candy was making 50,000 cases for a mystery Apple product with a much larger screen than most people were expecting.

But contrary to Hard Candy’s expectations, the device wasn’t unveiled.

Nonetheless, Hard Candy still plans to make the molds for the cases. Hickman believes Apple may still introduce the device — though when he doesn’t know when.

“We are still continuing the process of making the molds,” he said. “Why not? Apple’s gotta rock a new iPhone eventually and the data did come from somewhere.”

Hickman was pleased that some of the company’s intelligence was dead on.

“We got the iPhone 4S right and will have fresh designs for that model,” he added. “And the designs (for the mystery product) must have been pretty good! Black Bubble Case was number one, followed by Orchid.”

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  • Chris

    I think that iPhone 5 teardrop design was a fake by another case manufacture, trying to fool it’s competitors

  • Howie Isaacks

    Well those customers got screwed.  Never buy a case for an iPhone that has not been officially announced by Apple.  The cases look like crap anyway.

  • dhawaldamania

    Poor fellas!!

  • Iam_coke

    I dont get it, why would people risk buying a case before the release? i mean do people need a case that bad? whats so bad with buying the phone first, and then the case? Is this story even real??

  • En

    Be advised that my post will probably be deleted once read. On January 5th, there is going to be another event for the iPhone 5 and the device will be available from January 17th.

  • Jam Del Rosario

    is this a joke?

  • God

    It’s over fanboy, give it up.

  • Al

    Yes and this message will self-destruct in 10 seconds.

  • GregsTechBlog

    By the time the iPhone 4G (or 4GS or 5 or 6) is released, the design may have changed slightly. They should delay manufacturing a bit longer. 

  • GregsTechBlog

    I’ll believe that when me shit turns purple and smells like rainbow sherbet.

  • cyberb0b

    I”m not sure how they got screwed. They blindly bought a product based on rumor and speculation, so I’d say they screwed themselves. Anyway, from the article it would appear that they are being refunded so no harm, no foul if that’s the case. I think it’s idiotic for a company to pre-sale a product for another product that doesn’t exist. 

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About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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