Could Apple Enter Sub-$1K Premium TV Market With A Real iTV?

Could Apple Enter Sub-$1K Premium TV Market With A Real iTV?

News that high-end TVs are nearing the sub $1,000 range may be the impetus for Apple to enter the market, a new report suggests. For some time, talk has swirled around the tech giant moving beyond the world of 10-inch screens. Might 32-inches and above be the next step for Cupertino?

We’ve covered numerous hints and suggestions that Apple was toying with producing a TV, yet those reports have always been tempered with the fact that an Apple TV would be part of a fractious segment. Now comes word high-end TV makers are dropping prices below $1,000 opening the chance of a $999 option from the most powerful tech brand around.

The price of the average high-end LCD TV has dropped to $1,002.58 from $1,317.89 a year ago, according to research firm IHS iSuppli. While the move is a reaction to “white label” TVs costing $550, the action could also benefit Apple. The iPhone and iPad maker has developed a supplier base and marketing machine making low-cost, high-quality consumer electronics possible. Add the potential for iCloud TV storage bolstered by Apple’s mammoth data storage facility and what once Apple viewed as a “hobby” could become the company’s latest gangbuster device.

Additionally, we’ve seen Apple enter a market once dominated by others and become a huge player. Nokia and RIM once were cell phone titans — remember them?

Apps you might like

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , |


scribol