Analysts appear to be in love with the iPad’s low price, a figure falling below most expectations. The morning after Apple unveiled the device, many experts raised sales forecasts for 2010 and 2011.
Gene Munster of Piper Jaffray nearly doubled his sales expectations to 3 to 4 million iPads this year and 8 million of the devices in 2011. Earlier this week Munster warned if the tablet were price between $800 and $1,000 “adoption is going to be much lower than the hype would lead you to believe.” At the time, the analyst said 1.4 million iPads would likely sell in 2010.
“Yes, we were surprised by the $499 price point,” Piper Jaffray’s Andrew Murphy tells Cult of Mac. “We were originally expecting $600-$800 and 2 million units in its first calendar year of sales,” he said.