Steve Jobs has made a hobby out of letting the world know that people aren’t interested in renting their music. We hear you loud and clear, Steve. One thing Steve has never claimed, however, is that people don’t like renting movies, as Netflix and Blockbuster will attest.
On the eve of his WWDC keynote, the Financial Times claims that Steve is about to put Apple at the forefront of the digital movie rental business:
A film would cost $2.99 for a 30-day rental. Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone. The software would prevent movies being copied.
Interesting notion. After all, Apple has gone through hell trying to sign up movie studios to sell their films through iTunes. A lot more companies than Disney and Paramount will leap in if this is legit.
Via MacRumors.
Technorati Tags: itunes, movies, rentals
