After midnight Eastern tonight, Apple let its own cat out of the bag to go along with Microsoft’s announcement of Surface. The Mac OS X Software update brings iTunes 7.2, featuring support for DRM-free downloads off of the iTunes Store, what Apple is calling “iTunes Plus.” The update notice mentions this support from “participating labels” (does EMI have friends in its DRM-free world?), and then the help file goes further, as noted by MacRumors:
The iTunes Store also offers songs without DRM protection, from participating record labels. These DRM-free songs, called “iTunes Plus,” have no usage restrictions and feature higher-quality encoding.
The first time you buy an iTunes Plus song, you specify whether to make all future purchases iTunes Plus versions (when available). You can change this setting by accessing your account information on the iTunes Store.
If you already have iTunes Store purchases that are now available as iTunes Plus downloads, you may upgrade your existing purchases. To do so, visit the iTunes Store and follow the onscreen instructions.
Perhaps there’s hope for converting my library of FairPlay-encoded files to come back to life. We can only hope. Tomorrow’s going to be exciting. Stay tuned…
2 responses to “Apple Releases iTunes 7.2 Supporting DRM-Free iTunes Plus”
wow didnt see that coming ;) i think this is a step in the right direction!!