Tim Cook reflects on Steve Jobs’ legacy on 10th anniversary of his passing

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Steve Jobs only turned off his phone while hanging out with Apple design chief Jony Ive.
Steve Jobs only turned off his phone while hanging out with Apple design chief Jony Ive.
Photo: Ben Stanfield/Flickr CC

Apple co-founder Steve Jobs passed away on October 5, 2011. Ten years later, Apple’s current CEO Tim Cook sent a memo to all employees about his former boss and friend. In it, he says that Jobs’ passion to change the world for the better lives on in the company.

Steve Jobs ‘spent every day imagining a future that no one else could see’

The full text of the memo from Tim Cook was leaked to Bloomberg. It reads:

Team,

Today marks the 10th anniversary of Steve’s passing. It’s a moment to celebrate his life and to reflect on the extraordinary legacy he left behind.

Steve believed that “people with passion can change the world for the better.” That’s the philosophy that inspired him to create Apple. And it lives in us today.

Steve was so many things: brilliant, funny, and wise, a husband, a father, a friend, and, of course, a visionary. He challenged us to see the world not for what it was, but for what it could be. And he helped so many people, myself included, see the same potential in ourselves. Not a day goes by that I don’t think about him.

This year, as much as any other, we’re reminded of the profound impact our products have on the world. I feel so lucky that we spend our days creating wildly innovative tools that connect people, inspire them to think differently, and empower them to make their own dent in the universe, too. It’s one of the many gifts that Steve gave to all of us.

I wish Steve were here to see the way his spirit lives on in all of your amazing work. But most of all, I wish he could see what you do next. Steve once said that his proudest achievements were the ones that were yet to come. He spent every day imagining a future that no one else could see and working relentlessly to bring his vision to life.

Steve was a singular figure, but he taught us all how to soar. I miss him, and I will cherish him always.

Tim

Cook made a more general tribute to Jobs on Twitter, saying “Celebrating you today and always.“

And Apple itself commemorated its co-founder on Tuesday with a touching tribute to Steve Jobs on the apple.com homepage. Both the tweet and the home page have a short video called “Celebrating Steve” with images of Jobs and footage of him speaking during keynotes and other events.