Chimp 65 Productions announced Monday the premiere of its documentary film “MacHEADS The Movie” at the 2009 Macworld Conference & Expo. The attendees-only special screening is scheduled for Wednesday, January 7, in room 131 of the North Hall of San Francisco’s Moscone Center.
MacHEADS is an in-depth examination of the cultural phenomenon of Apple fandom, using events from Steve Jobs’s historic Keynote addresses, the iPhone’s first release in NYC, and other historic moments in recent Apple history to explore the loyalty of Apple followers and their obsession. The film also combines visual evidence from archives of early Macworld Expos.
“Two years after shooting the first reel at Macworld 2007, we’ve come full circle with this special premiere at the leading event of the Mac community,” says producer Ron Shely. “Macworld Expo & Conference 2009 is truly the natural place for telling the story of Apple and its followers. We are thrilled to screen the movie at the Moscone Center a place of tradition and innovation.”
Director Kobi Shely added, “We wanted to answer the core questions: ‘How was a community formed around a brand, and how did this phenomenon contribute to Apple’s success? During the film-making process, it became obvious that there is a community and there is Apple. Although they correlate, in many ways they are separated.”
The film features several key Mac personalities in the company-community ecosystem, including one-time Apple Chief Evangelist Guy Kawasaki; Apple’s first official employee Daniel Kottke; and a special guest appearance by Apple co-founder Steve Wozniak. Authors including Adam Engst, who created the first Apple newsletter, Tidbits and Chicago Sun-Times tech columnist Andy Ihnatko are also featured in the film.
