Rumor: Apple’s Annual iPod Event To Take Place Next Week



Apple’s annual iPod media event is traditionally held in September, but according to Brazilian Mac site Mac Magazine, they might hold it a bit early this year.

According to MacMagazine’s “reliable source within Apple,” Cupertino plans to refresh their iPod line and unveil the next-generation iPod Touch as soon as mid-August, with a date of August 16th or August 17th being cited as the most likely dates.

Mac Rumors points out that if these rumors are true, this iPod event date also aligns with a claimed August 17th release date for iLife ’11, although it’s not entirely clear how that product’s release would fit in with a strongly-focused iPod announcement.

Given that Apple has yet to send out invites for their iPod event, that date might seem suspiciously near, but it’s plausible: Apple has traditionally given only a week’s lead time to the press when throwing their iPod events. Last year, the invite for their “It’s Only Rock and Roll” iPod Event came with just nine days worth of lead time, and in 2008, Apple sent out the invites just seven days before the event. If this rumor is true, then, expect official press invites to start landing in the next day or two.