You won't believe how many Apple Watches BuzzFeed buys

You won’t believe how many Apple Watches BuzzFeed is buying

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700 Reasons Apple is BuzzFeed's Biggest Fan. Photo: BuzzFeed
700 Reasons Why Apple is BuzzFeed's Biggest Fan. Photo: BuzzFeed

Of all the big companies that would interested in buying their employees the Apple Watch when it comes out, fashion brands like Louis Vuitton and Fendi come to mind first. What doesn’t come to mind is BuzzFeed.

But that’s exactly what BuzzFeed CEO Jonah Peretti is doing for his 700+ employees. As a reward for reaching 200 million unique visitors and 750 million video views in one month, every BuzzFeed staffer gets an Apple Watch.

Assuming that BuzzFeed chooses to go with the base $350 Watch model, that will end up costing at least $240,000. While quite the bonus gift, it’s only a small fraction of the $100 million in revenue BuzzFeed has pulled in over the last year.